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Aasrita Gajula

@aasritagajula

Digital Marketing Analyst at Drive Social, measuring 50+ client accounts and improving attribution accuracy with tagging strategies and dashboards.

United States

Message

At Drive Social, I manage analytics for 50+ client accounts across paid, owned, and earned channels. I developed measurement frameworks and tagging strategies that contributed to a 12% increase in revenue and a 15% improvement in client retention.

I’ve also built executive dashboards and automated CRM data integrations to improve attribution reporting. Earlier, at Reveal Weight Loss MD, I developed campaign measurement plans that reduced cost-per-click by 10% and increased conversion rates by 5%.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Analyst

Current

Drive Social Media

Feb 2025 - Present (1 year 8 months)

Managed end-to-end delivery of multi-channel marketing campaigns for 50+ client accounts monthly across paid, owned, and earned channels. Developed measurement frameworks and tagging strategies that contributed to a 12% increase in revenue and 15% improvement in client retention.

Google Analytics GA4 Adobe Analytics Tableau SQL Excel A B Testing Attribution Modeling Tagging Strategy META Pixels Conversion Tracking Google Tag Manager Zapier Webhooks CRM Integration Campaign Audits Dashboarding

Marketing Analyst Intern

Reveal Weight Loss MD

Jun 2024 - Dec 2024 (6 months)

Built and maintained performance dashboards using Google Analytics to track program requirements and delivery. Designed and implemented measurement plans across paid digital channels, reducing cost-per-click by 10% and increasing conversion rates by 5%.

Google Analytics Facebook Ads Google Ads Measurement Planning Data Analysis Tagging Strategy UX collaboration Dashboarding Conversion Rate Optimization

Marketing Associate

Buiescreek Cosmetics (Pulp)

Nov 2022 - May 2023 (6 months)

Managed campaign delivery and performance reconciliation using SQL and Excel to track sales trends and customer behavior. Applied audience segmentation and data-driven insights, driving a 63% increase in website traffic and a 28% increase in revenue within three months.

SQL Excel Campaign Management Audience Segmentation Data Analysis performance reporting Amazon Marketplace

Marketing Specialist

Petfolk

Apr 2022 - Oct 2022 (6 months)

Managed end-to-end account analytics and performance tracking for distributor and retail partnerships, driving a 25% increase in repeat orders. Developed promotional calendars and assortment plans aligned with sales performance data.

Account Analysis Performance Monitoring Data Analysis Promotional Planning Assortment Planning demand planning Retail Execution