Preeti Gupta
@preetigupta
I analyze AdTech data to optimize revenue, inventory, and product performance.
IndiaWhat I'm looking for
At Media.net, I analyze millions of ad events to uncover revenue trends, monetization opportunities, traffic patterns, and advertising performance gaps across the AdTech ecosystem.
I evaluate performance across 3,000 domains using revenue, TAC, ROAS, CTR, impressions, and bid-level analytics to identify inventory to scale and domains to reduce or exclude. I build Power BI, Excel, and Google Sheets dashboards that turn KPI, engagement, and monetization data into actionable reporting for leadership.
I've also supported product and monetization improvements through funnel analysis, user segmentation, root cause analysis, A/B test evaluation, and GCP billing analytics across 17 projects. My work combines Advanced SQL, Python, forecasting, data validation, and cross-functional collaboration with Product, Engineering, and Business teams.
Experience
Work history, roles, and key accomplishments
Analyzed millions of ad events using Advanced SQL to identify revenue trends and monetization opportunities. Developed interactive dashboards and delivered actionable insights to support data-driven decision-making.
Education
Degrees, certifications, and relevant coursework
SIES Graduate School of Technology
Bachelor of Engineering, Electronics and Telecommunication
2020 - 2024
Grade: 8.1 CGPI
Bachelor of Engineering in Electronics and Telecommunication with an overall CGPI of 8.1.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
github.com/Preeti-code02Salary expectations
Job categories
Skills
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