Open to opportunities

Vaibhav Srivastava

@vaibhavsrivastava

Message

Leading performance and product marketing globally for small business segment

India

Message

What I'm looking for

I am looking for opportunities that allow me to leverage my marketing expertise to drive growth and innovation in a dynamic environment.

Senior manager leading global marketing for small and medium business segment. Expert in performance marketing and technical sales; marketing strategy development and execution.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Global Marketing

Current

Dell Technologies

Mar 2015 - Present (10 years 3 months)

As a Senior Manager in Global Marketing, I developed growth marketing strategies for the Small and Medium business segment, defined technology-driven customer personas, and enhanced campaign efficacy through data-driven insights, resulting in significant revenue growth and improved lead acceptance rates.

Marketing Strategy Lead Generation CRM Tools Product Management Market Research Data Analysis Campaign Management Customer Insights

IT Consultant, Technical Sales

Tata Consultancy Services

Sep 2007 - Mar 2014 (6 years 6 months)

In my role as an IT Consultant at Tata Consultancy Services, I focused on expanding the client base by hunting new accounts and increasing share of wallet for existing clients through effective demand generation strategies and product road shows.

Demand Generation Relationship Development Product Marketing Sales Strategy Performance Tracking Account Management Communication Skills Strategic Planning

Education

Degrees, certifications, and relevant coursework

Indian Institute of Management Lucknow

Master of Business Administration, Marketing

2014 - 2015

Grade: PASS

Pursued a Master of Business Administration focusing on Marketing Strategy and Growth, equipping with skills in strategic planning, product management, and market research.