At GESTRA NORTH AMERICA, I developed regional marketing strategies across North and Central America. A new-market strategy generated a $1.5M pipeline, converted $600K in new-business revenue in one year, and contributed to 35% revenue growth from 2023 to 2024.
I also supported a wireless product launch with digital demand-generation campaigns that produced $1.4M in nine months and increased units sold from 0 to 120. I managed a $1M regional marketing budget and contributed to a $3M ROI.
At SPIRAX SARCO PLC UK, I helped grow the Thermal Energy Solutions category from $1.5M to $4.2M in three years through sharper positioning and go-to-market programs. I also designed and implemented a local marketing app with augmented reality that was later adopted by global teams.
At CORZEN GROUP, I managed marketing across five business units and headed the introduction of a sustainable personal care product line into the US and European markets. Earlier, at DONA TOTA, I reduced annual beverage-category costs by 3% through trade marketing optimization and supplier negotiation.
