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Ketty Gobbo

@kettygobbo

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Head of Marketing at Zeotap, turning product launches and account-based campaigns into sales opportunities.

Italy

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What I'm looking for

I want to bring commercial discipline to companies where the product is part of a better future. I'm open to fully remote roles across EMEA.

At Zeotap, I run the marketing engine across Europe, with a focus on the UK and DACH, and MENA. I lead product launches with go-to-market plans spanning positioning, landing pages, press releases, partner outreach and webinars.

I built the content and customer marketing engine, including customer webinars and case studies with major European brands. I also run account-based LinkedIn campaigns with Sales and deliver 30+ events a year; these have been attributed to 150+ deals in the CRM and influenced €10M+ in pipeline.

Before Zeotap, I planned integrated marketing for Oracle's HR and customer experience cloud applications with Sales and BDR teams. My Master's in Business Sustainability added a question to every brief: will it work, and does it matter? I want to bring that commercial discipline to companies where the product is part of a better future.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Zeotap

Feb 2025 - Present (1 year 8 months)

Owns the entire marketing engine across Europe and MENA, including strategy, budget, positioning, content, ABM, PR, brand, and events. Led multiple product launches with integrated go-to-market plans and built content and customer marketing engines.

Marketing Strategy Budget Management Positioning Content Marketing ABM PR Brand Management Events Product Launch Go To Market LinkedIn Campaigns Webinars Case Studies Partner Marketing Pipeline Management CRM Website Management Agency Management

Marketing Manager, Cloud Applications

Oracle

Apr 2018 - Feb 2025 (6 years 10 months)

Planned and ran integrated marketing for HR and customer experience cloud applications with Sales and BDR teams, focused on target accounts, personas, and industries. Organized enterprise client events and owned program budgets and ROI reporting.

Integrated Marketing Account Based Marketing Event Planning Budget Management ROI Reporting Eloqua Lead Tracking Sales Alignment B2B Marketing Cloud Applications

E-commerce & Digital Marketing Specialist

TeamSystem

Jan 2017 - Apr 2018 (1 year 3 months)

Owned communication for the company's online store, including paid, email, and social campaigns, plus content and purchase-journey optimization to grow online sales.

Ecommerce Digital Marketing Paid Advertising Email Marketing Social Media Marketing Content Optimization Conversion Rate Optimization