Umer Sohail

Leading marketing strategy and organizational transformation for a B2B SaaS provider, driving demand generation, ABM, SEO, and content programs to increase lead quality and brand visibility.

Managed digital marketing programs that grew MQLs by ~33–35% and traffic by ~40% year-over-year while delivering multi-channel demand-gen, SEO, ABM, and product launch campaigns.

Provided digital marketing consultancy including SEO, content strategy, and campaign execution to improve lead generation and online visibility for clients.

Owned product marketing activities including market research, product launches, positioning, and go-to-market campaigns to drive adoption and sales.

Led SEO strategy and execution to improve organic traffic and search visibility across client and company properties.

Managed digital channels and campaigns to drive lead generation, customer engagement, and product marketing initiatives.

Planned and executed strategic marketing campaigns and events to increase brand awareness and lead acquisition.

Supported product development initiatives and cross-functional coordination to enhance product offerings and market fit.

Completed a Master of Business Administration with a concentration in Marketing.

Completed Intermediate (Pre-Engineering) qualification from a higher secondary board.

Completed Matriculation with focus in Computer Science.

Completed the course 'What is Social?' and 'Entrepreneurship: Launching an Innovative Business'.

Completed 'Developing Innovative Ideas for New Companies' course.

Completed 'Introduction to Marketing' course.

Completed multiple Google courses including Individual Analytics, DoubleClick for Digital Marketing, and Digital Sales.