Open to opportunities

MADIHA AHMED

@madihaahmed

Senior Growth Marketing Leader | B2B Demand Gen & Revenue Ops. Specialist in US/UK SaaS markets. Driven $300k+ ARR & 75% cost reduction via AI.

United States

Message

What I'm looking for

I seek remote senior growth roles where I can lead demand generation, scale AI-enabled marketing systems, align with sales, and drive measurable revenue growth.

I am a Senior Growth Marketing Leader with 10+ years of experience driving measurable revenue outcomes for B2B SaaS and technology firms. My core expertise lies in architecting full-funnel demand generation systems and optimizing performance marketing for global markets, specifically within the US and UK.
Key Achievements:
Revenue Growth: Generated $300K+ in annual B2B revenue and scaled qualified leads to 50+/month.
Efficiency & AI: Reduced manual marketing overhead by 75% by implementing AI-driven workflows (Synthesia, Zapier, and LLMs).
Leadership: Led a 20-person distributed team, maintaining seamless cross-functional alignment across multiple time zones.
Scale: Managed lean budgets to outperform $50K+ benchmarked campaigns through rigorous conversion rate optimization.
I thrive in fast-paced, "wear-many-hats" environments where marketing is held accountable to revenue, not just vanity metrics. I am looking for a remote-first organization where I can own growth strategy and scale pipeline.

Experience

Work history, roles, and key accomplishments

Current

Advisory Council Member

Current

Harvard Business Review

Aug 2024 - Present (1 year 6 months)

Provide strategic editorial feedback to improve clarity, structure, and reader engagement for HBR publications.

Content Review Strategic Advisory

Current

Head of Growth Marketing

Current

Appedology Pvt. Ltd.

May 2024 - Present (1 year 9 months)

Led growth marketing for 6–8 B2B tech brands, generating $300K+ ARR and 25–50 qualified B2B leads/month through integrated SEO, paid media, and AI-enabled marketing systems. Improved traffic 40%, online sales 30%, and reduced content costs 75% via AI automation and weekly optimization cycles.

Google Ads SEO Strategy Marketing Automation HubSpot Funnel Optimization Analytics

Head of E-Commerce

Dr. Essa Laboratory and Diagnostic Centre

Apr 2022 - Sep 2022 (5 months)

Led B2B sales, digital marketing, and e-commerce, generating PKR 20M+ in B2B sales in 6 months and contributing to PKR 70M+ total revenue through targeted outreach and integrated channel execution. Implemented WhatsApp chatbot to scale lead capture and improve response rates.

B2B Sales Digital Marketing Chatbot Google Analytics Paid Media CRM Campaign Optimization

Head of Operations

Pentalks Pvt. Ltd.

Sep 2019 - Mar 2022 (2 years 6 months)

Directed KPI tracking and process optimization to improve service delivery efficiency and supervised cross-functional teams to ensure consistent performance and delivery quality across the organization.

Operations Management KPI Tracking Process Optimization Reporting Performance Management

Education

Degrees, certifications, and relevant coursework

Institute of Business Administration

Diploma in Digital Marketing, Digital Marketing

Completed a Diploma in Digital Marketing at the Institute of Business Administration, Karachi, focusing on digital channels, analytics, and campaign execution.

NED University of Engineering and Technology

Post Graduate Diploma in Business Management, Business Management

Completed a Post Graduate Diploma in Business Management from NED University of Engineering and Technology with coursework in management and operations.