SM

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Sania Manzoor

@saniamanzoor

GTM and regional B2B marketing strategist driving revenue growth.

What I'm looking for

I want a data-driven GTM/marketing role partnering with sales to build regional demand, scale ABM programs, and drive measurable pipeline growth in a collaborative, growth-oriented company.

I am a Global B2B Marketing Strategist focused on Go-to-Market execution, demand generation, and regional campaigns across APAC, Europe, and North America. I translate complex IT and tech services into market-ready propositions that accelerate adoption and business growth.

In my current role as Senior Marketing Executive (GTM & Regional Strategy) I design and execute region-specific campaigns, partner with sales on ABM programs, and manage inbound channels—contributing to a $2.79M pipeline and $1.57M in closed revenue (H1 2025).

I have hands-on experience with HubSpot workflows and lead scoring, paid media (LinkedIn Campaign Manager, Google Ads), CMS platforms (WordPress, Webflow), and analytics tools like Ahrefs and Google Analytics. I also produce sales-enablement content and regional pitch assets that influence enterprise deals.

I am collaborative, data-driven, and detail-oriented, with strengths in strategic planning, cross-functional alignment, and multi-region market entry. I seek roles where I can partner closely with sales to build measurable pipeline and scale regional GTM programs.

Experience

Work history, roles, and key accomplishments

DE

Current

Senior Marketing Executive

Current

Devsinc

Jun 2024 - Present (2 years)

Designed and executed GTM and regional demand-generation campaigns across APAC and Europe that contributed to a $2.79M pipeline and supported $1.57M in closed revenue (H1 2025). Built paid/organic inbound programs and HubSpot workflows to generate 595 MQLs and improve MQL→SQL conversion.

GTM Strategy ABM HubSpot Google Ads Landing Page Optimization Lead Scoring

DE

Senior Technical Content Writer

Devsinc

Nov 2023 - May 2024 (6 months)

Produced sales-enablement and regional pitch content (decks, case studies) that supported GTM initiatives and influenced enterprise deals across regions.

Content Strategy Sales Enablement Technical Writing Case Studies Cross Functional Collaboration Sales Support

IS

Senior Content Writer

Inspire Uplift IT Solutions

Sep 2021 - Oct 2023 (2 years 1 month)

Created SEO-optimized articles, affiliate blogs, and multimedia scripts to support organic growth and link-building efforts, while proofreading and mentoring junior writers.

SEO Content Writing Keyword Research On Page Optimization

Education

Degrees, certifications, and relevant coursework

UF

University of Agriculture Faisalabad

Bachelor of Science, Bioinformatics

2014 - 2018

Completed a Bachelor of Science in Bioinformatics with coursework combining biology, computer science, and data analysis.

FC

Federal Public Service Commission

Central Superior Services Exam (CE-2020 & 2021), Public Service Examination

Appeared for the Central Superior Services (CSS) examinations in 2020 and 2021 administered by the FPSC.

Tech stack

Software and tools used professionally

Gmail

Google Analytics

Jira

HubSpot

Apollo

ClickUp

WordPress

Ahrefs

Webflow

LinkedIn Sales Navigator

Canva

SQL

Google Ads

LinkedIn Ads

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