Sania Manzoor
@saniamanzoor
GTM and regional B2B marketing strategist driving revenue growth.
What I'm looking for
I am a Global B2B Marketing Strategist focused on Go-to-Market execution, demand generation, and regional campaigns across APAC, Europe, and North America. I translate complex IT and tech services into market-ready propositions that accelerate adoption and business growth.
In my current role as Senior Marketing Executive (GTM & Regional Strategy) I design and execute region-specific campaigns, partner with sales on ABM programs, and manage inbound channels—contributing to a $2.79M pipeline and $1.57M in closed revenue (H1 2025).
I have hands-on experience with HubSpot workflows and lead scoring, paid media (LinkedIn Campaign Manager, Google Ads), CMS platforms (WordPress, Webflow), and analytics tools like Ahrefs and Google Analytics. I also produce sales-enablement content and regional pitch assets that influence enterprise deals.
I am collaborative, data-driven, and detail-oriented, with strengths in strategic planning, cross-functional alignment, and multi-region market entry. I seek roles where I can partner closely with sales to build measurable pipeline and scale regional GTM programs.
Experience
Work history, roles, and key accomplishments
Senior Marketing Executive
Devsinc
Jun 2024 - Present (1 year 4 months)
Designed and executed GTM and regional demand-generation campaigns across APAC and Europe that contributed to a $2.79M pipeline and supported $1.57M in closed revenue (H1 2025). Built paid/organic inbound programs and HubSpot workflows to generate 595 MQLs and improve MQL→SQL conversion.
Senior Technical Content Writer
Devsinc
Nov 2023 - May 2024 (6 months)
Produced sales-enablement and regional pitch content (decks, case studies) that supported GTM initiatives and influenced enterprise deals across regions.
Senior Content Writer
Inspire Uplift IT Solutions
Sep 2021 - Oct 2023 (2 years 1 month)
Created SEO-optimized articles, affiliate blogs, and multimedia scripts to support organic growth and link-building efforts, while proofreading and mentoring junior writers.
Education
Degrees, certifications, and relevant coursework
University of Agriculture Faisalabad
Bachelor of Science, Bioinformatics
2014 - 2018
Completed a Bachelor of Science in Bioinformatics with coursework combining biology, computer science, and data analysis.
Federal Public Service Commission
Central Superior Services Exam (CE-2020 & 2021), Public Service Examination
Appeared for the Central Superior Services (CSS) examinations in 2020 and 2021 administered by the FPSC.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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