FZ

Open to opportunities

Farhan zia

@farhanzia

I am an experienced marketing leader driving growth through performance marketing and automation

What I'm looking for

I seek a senior marketing leadership role where I can align marketing with sales to drive measurable growth, build high-performing teams, implement CRM and automation, and scale eCommerce or B2B SaaS businesses in a collaborative, data-driven culture.

I am a dynamic marketing leader with 17+ years building and scaling B2B, B2C, and DTC brands. I specialize in performance marketing, demand generation, ABM, CRM strategy, and marketing automation to turn marketing into a revenue-driving function.

I have delivered measurable growth—scaling eCommerce businesses by 3X through Klaviyo automation and achieving revenue uplifts such as a 200% increase via targeted email campaigns. I consistently optimize ROI across Google Ads, Bing Ads, Meta Ads, and multi-channel funnels.

I lead cross-functional teams and align marketing with sales and product for go-to-market execution, strategic partnerships, and events. I’ve implemented CRM and automation stacks including HubSpot, PipeDrive, Folk.app and custom CRMs to improve lead management, conversion, and sales enablement.

I bring a pragmatic, data-driven approach, mentoring teams and advising startups to scale sustainably. I’m focused on creating measurable outcomes, improving customer lifetime value, and building high-performing marketing operations.

Experience

Work history, roles, and key accomplishments

XP

Current

Digital Marketing Consultant

Current

xpezia pakistan

Feb 2024 - Dec 2025 (1 year 10 months)

As Marketing Consultant at Xpezia Pakistan, I lead digital transformation with strategic consulting in digital marketing and eCommerce. With 17+ years of experience, I focus on practical outcomes. My expertise includes digital strategy, eCommerce growth, channel planning, GTM consulting, marketing automation, performance analysis, cross-functional collaboration, and client workshops.

SEO Digital Marketing Ecommerce Email Automation Email Marketing Automation Paid Advertising

Education

Degrees, certifications, and relevant coursework

UK

University of Karachi

Bachelor of Science, Mathematics, Physics & Statistics

Completed a Bachelor of Science with majors in Mathematics, Physics, and Statistics, graduating in 2008.

KT

Kingston Advance Institute of Information Technology

Certificate in Information Technologies, Information Technology

Completed a Certificate in Information Technologies in 2002.

Availability

Open to opportunities

Location

Pakistan

Authorized to work in

Job categories

Director of Marketing Marketing Director Growth Marketer Performance Marketer Product Marketer eCommerce Marketing Specialist Marketing Consultant Director of Digital Marketing Demand Generation Manager ABM Manager CRM Specialist Marketing Automation Specialist Senior Director Of Marketing Executive Marketing Director Head of Marketing Vice President Of Marketing Director Of Product Marketing Director Of Healthcare Marketing

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