Farhan zia

I am a dynamic marketing leader with 17+ years building and scaling B2B, B2C, and DTC brands. I specialize in performance marketing, demand generation, ABM, CRM strategy, and marketing automation to turn marketing into a revenue-driving function.

I have delivered measurable growth—scaling eCommerce businesses by 3X through Klaviyo automation and achieving revenue uplifts such as a 200% increase via targeted email campaigns. I consistently optimize ROI across Google Ads, Bing Ads, Meta Ads, and multi-channel funnels.

I lead cross-functional teams and align marketing with sales and product for go-to-market execution, strategic partnerships, and events. I’ve implemented CRM and automation stacks including HubSpot, PipeDrive, Folk.app and custom CRMs to improve lead management, conversion, and sales enablement.

I bring a pragmatic, data-driven approach, mentoring teams and advising startups to scale sustainably. I’m focused on creating measurable outcomes, improving customer lifetime value, and building high-performing marketing operations.