Open to opportunities

Salman Mazhar

@salmanmazhar

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Marketing Manager with 7+ years driving SaaS and brand growth through demand generation, SEO/GEO, and paid media.

Pakistan

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What I'm looking for

I’m looking for a marketing leadership role where I can build scalable marketing operations, lead demand generation and SEO/GEO programs, and apply AI-first workflows to drive measurable growth.

I’m a Marketing Manager with 7+ years of experience driving growth across SaaS, technology, and consumer brands. My focus is turning strategy into measurable results through demand generation, search visibility (SEO/GEO), content marketing, paid media, and go-to-market planning.

In my current role at Falkenherz Group, I lead marketing strategy and growth across SaaS products, AI solutions, consumer brands, and client accounts. I built scalable group marketing operations across 7 internal brands and 3 external client accounts, standardizing integrated SEO/GEO, content, social, and paid acquisition frameworks.

I’ve also led an AI-first marketing transformation—implementing AI-powered content creation, creative production, and workflow automation to accelerate campaign execution and improve operational efficiency. I develop and execute SEO/GEO and AEO strategies, creating content frameworks and website optimization initiatives for both traditional search engines and AI-powered discovery platforms.

Previously at Formulatrix, I developed and optimized multi-channel marketing programs, overseeing email and SEO performance and collaborating across product, sales, and design to execute campaigns aligned to business goals. Across my work, I emphasize data-driven decision-making, KPI tracking, and continuous improvement through performance analysis, reporting, and marketing operations excellence.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Falkenherz Group

Apr 2026 - Present (4 months)

Lead marketing strategy and growth across SaaS products, AI solutions, consumer brands, and client accounts to drive demand generation, customer acquisition, and brand positioning. Built group-wide marketing operations across multiple brands and implemented AI-first content production, SEO/GEO/AEO growth, and go-to-market initiatives.

Marketing Strategy Demand Generation Customer Acquisition Product Positioning Marketing Operations GEO Content Marketing Social Media Marketing Paid Acquisition AI Content Production Workflow Automation Go To Market (GTM)Product Launch Employer Branding

Assistant Marketing Manager

Formulatrix

Jan 2025 - Mar 2026 (1 year 2 months)

Managed creative production and supported integrated marketing campaigns with cross-functional teams, contributing to $4.6M in revenue through SEO, email marketing, and social media. Developed marketing strategies with KPIs, reviewed 100+ content pieces for brand standards, and produced actionable marketing performance reports.

Creative Production Cross Functional Collaboration Marketing Campaigns KPIs Content Quality Assurance Marketing Analytics SEO Email Marketing Social Media Marketing performance reporting

Senior Marketing Specialist

Formulatrix

Mar 2024 - Dec 2024 (9 months)

Developed and executed email marketing strategies, including campaign objectives, audience segments, content plans, and performance KPIs to drive engagement and conversions. Managed cross-functional integrated campaigns aligned with business goals and product launches and optimized campaigns based on performance data to improve ROI.

Email Marketing Strategy Audience Segmentation Performance KPIs Integrated Marketing Campaigns Marketing Analytics ROI Optimization

Marketing Specialist

Formulatrix

Oct 2021 - Mar 2024 (2 years 5 months)

Planned and executed multi-channel marketing initiatives across email, social media, and SEO to increase brand awareness, engagement, and lead generation. Built targeted email campaigns with segmentation, personalization, and A/B testing, and collaborated with content and design teams to maintain consistent brand messaging across channels.

Multi channel Marketing Email Marketing Social Media Marketing SEO Lead Generation Audience Segmentation Personalization A B Testing Cross Functional Collaboration Brand Messaging

Marketing Executive

Exponento

Apr 2019 - Oct 2021 (2 years 6 months)

Developed and executed outreach strategies to acquire new clients and expand business opportunities. Managed end-to-end podcast production, including guest coordination, scheduling, and promotional activities.

Client Outreach Business Development Lead Generation Podcast Production Scheduling Promotion