Muhammad Hassan User
@hassanthemarketer
Marketing manager driving B2B growth through data-driven strategy and automation.
What I'm looking for
I am a results-driven Marketing Manager with 5+ years' experience in B2B growth, SaaS, and digital health, specializing in marketing strategy, data analytics, and automation. I have led cross-functional teams across geographies to scale client bases, optimize funnels, and deliver measurable ROI, achieving outcomes like 28% ROI growth, 43% more qualified leads, and significant CAC reductions.
I combine technical tooling (HubSpot, GA, GTM) with creative execution to restore domain authority, boost engagement, and increase conversion efficiency. I train teams, implement CRM-driven operations, and craft insight-based messaging to build brands and improve retention.
Experience
Work history, roles, and key accomplishments
Marketing Manager
PureData
Jan 2024 - Present (1 year 9 months)
Led unified multi-brand marketing across three SaaS companies, driving 28% ROI growth, increasing qualified leads by 43% and reducing CPL by 18% through data-driven campaigns and CRM integration.
Marketing Manager
Healthx
Jan 2023 - Jan 2024 (1 year)
Doubled client base through multi-segment B2B/B2C strategies, increased service utilization 50% with branded onboarding and retention kits, and restored domain authority by resolving SEO and security issues.
Digital Marketing Specialist
Gaditek
Jan 2023 - Dec 2023 (11 months)
Published 50+ SEO-optimized articles achieving 83% first-page SERP rankings and grew website traffic 28% while increasing engagement 22% through combined SEO and video marketing.
Motion Visualizer
Craftsmen Media
Jan 2022 - Jan 2023 (1 year)
Produced animations and brand visuals for clients including Engro, Byco, and DVAGO, enhancing brand storytelling across multi-channel campaigns.
Marketing Content Strategist
M’HR Films
Jan 2018 - Jan 2022 (4 years)
Led a creative team of 15 to develop brand identities, storytelling frameworks, and digital campaigns, driving cohesive campaign ideation and execution.
Education
Degrees, certifications, and relevant coursework
Institute of Business Administration, Karachi
Postgraduate Diploma, Digital Marketing
Postgraduate Diploma in Digital Marketing from IBA Karachi with top performer recognition in Google Analytics.
Limkokwing University of Creative Technology
BA (Hons)
Bachelor (Hons) degree from Limkokwing University of Creative Technology.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
Skills
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