Meher Saigol

Led end-to-end GTM and growth initiatives for NOVA Finance, delivering a mobile app launch 4 weeks early, boosting sign-ups +62% and weekly active users +48%, while increasing organic traffic +230% and reducing CAC 35%.

Built product guides and enablement programs that shortened rep ramp time from 6 to 3 weeks, increased win-rate +35%, grew MRR +22% and improved NPS from 72 to 82 through data-driven enablement.

Designed a fast-track management trainee program and hiring workflows that cut time-to-hire 70%, raised eNPS 14 points, and maintained 99% retention across 120+ staff during rapid scale-up.

Overhauled website and content strategy to drive +300% organic traffic, cut CAC 74% (from $38 to $10), opened GCC revenue streams raising international MRR +25%, and doubled inbound MQLs.

Built Airlift's in-house content function during pivot to quick-commerce, increasing organic sessions +150% QoQ, driving 3.4× organic app installs and cutting paid CPC 27%.

Owned full-funnel content for eight SaaS clients, achieving Page-1 rankings for 30+ keywords within 90 days and growing aggregate organic traffic +225% while increasing inbound MQLs +180%.

Launched luxury category and full-funnel growth engine, growing annual GMV to PKR 1M and site sessions +280% QoQ while improving AOV +32% and conversion +1.8 pp.

Created flagship brand messaging and localized launch collateral, improving pre-launch top-of-mind recall +30% and increasing click-through rates +28% for GCC campaigns.

Completed an MBA in Education Management focusing on strategic leadership and organizational development within educational contexts.

Completed a Bachelor of Science in Business through the LSE external programme based in Karachi, covering core business principles and quantitative methods.