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Umair Farooq

@umairfarooq077

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Data-driven consultant specializing in strategy, analytics, and operations.

Pakistan

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What I'm looking for

I seek roles that leverage analytics and strategy to drive measurable operational and financial improvements within collaborative, growth-oriented teams.

I am a data-driven consultant with experience in strategy, workforce planning, and operational optimization across consulting, banking, e-commerce, and F&B sectors.

I build repeatable data workflows, models, and dashboards using Excel, Power Query, VBA, Power BI and SQL to turn raw data into actionable insights that improve efficiency and reduce costs.

My project work includes competency frameworks, job evaluation, and HR strategy alignment that identified staffing inefficiencies and supported margin improvements, plus commercial analytics that boosted digital engagement and revenue for consumer-facing businesses.

I bring hands-on implementation experience — from launching high-growth social channels to managing restaurant operations and preparing financing proposals — and I aim to deliver measurable business impact through analytics, process improvement and strategic recommendations.

Experience

Work history, roles, and key accomplishments

Current

Consultant

Current

Sidat Hyder Morshed Associates

Apr 2024 - Present (1 year 6 months)

Led competency framework, HR policy alignment, and job evaluation engagements for clients (Descon, NESPAK, Packages Ltd), delivering data-driven workforce optimization models that identified >8% excess staff and informed structural improvements projected to improve gross margins by 2–3%.

Workforce Planning Excel VBA Power Query Data Analysis Mathematical Modeling

Social Media Analyst

OLX Pakistan

Aug 2023 - Jan 2024 (5 months)

Launched and grew OLX WhatsApp channel to 9,000+ subscribers with 94% MoM growth and increased Facebook and Instagram followings by 16% and 40% through data-driven content and audience analysis.

Content Strategy Meta Business Suite Hootsuite Google Sheets Growth Data

Co-founder & Operations Executive

Bab ul Ziafat

Dec 2021 - Jul 2023 (1 year 7 months)

Managed restaurant operations generating $12.5k–$14k monthly revenue, implemented demand planning and recipe management, reduced food costs by 15%, and grew social followings (Facebook +170%, Instagram +150%) via targeted digital marketing.

Operations Management demand planning Microsoft Excel Digital Marketing Paid Social Revenue Analysis

Associate Relationship Manager

Meezan Bank

Apr 2021 - Nov 2021 (7 months)

Managed Mahmood Group portfolio, prepared financing proposals and credit structures, performed financial statement analysis, and supported onboarding of new corporate clients including initial Rs.500M financing proposal for Roomi Foods.

Credit Analysis Financial Modeling Client Relationship Management Proposal Development Risk Assessment Portfolio Management

E-commerce Executive

Sparko Sol

Dec 2020 - Mar 2021 (3 months)

Developed e-commerce content and optimized ad campaigns to maintain ACOS below 20% through review analysis, social listening, and keyword research.

Campaign Analysis ACOS Management Content Development Keyword Research performance reporting

Education

Degrees, certifications, and relevant coursework

Lahore University of Management Sciences

Bachelor of Science, Economics

Grade: CGPA 2.85

Activities and societies: Courses included Econometrics, Computational Problem Solving, Applied Corporate Finance, Statistics and Data Analysis, Advanced Macroeconomics, Financial Modeling, and Impact Evaluation.

Completed studies in Economics with coursework covering econometrics, financial modeling, statistics, and applied economics.