Open to opportunities

Umair Farooq

@umairfarooq7

Message

Data & insights analyst and consultant who builds AI-driven lead systems and dashboards.

Pakistan

Message

What I'm looking for

I’m looking for a role where I can combine analytics, automation, and AI to improve lead generation, reporting, and ROI—working closely with stakeholders in a results-driven environment that values continuous process improvement.

I’m a Lead Data Analyst focused on turning messy demand signals into measurable pipeline growth. At Milele, I transitioned an open-ended qualification chat flow into a structured 10-field digital inquiry form (saving 46.6 hours/month), built and deployed an LLM-powered lead qualification AI agent, and improved lead tracking with a real-time auto-assignment workflow—cutting assignment delays by 2–3 days.

I also own end-to-end marketing analytics: I manage Meta Ads across 15+ export markets, generate 2,000+ qualified leads with 11–16% qualification rates, and deliver performance dashboards that segment 3,000+ monthly leads to guide spend. From process mapping and website modernization (30% targeting precision) to B2B customer segmentation and inventory analysis, I drive operational efficiency, including a 60% reduction in manual work and a 25% improvement in overall campaign ROI; earlier, as a consultant and operations & marketing executive, I automated reporting (15+ hours/week saved), built workforce optimization models (8% surplus), and reduced operating costs by 8% while cutting food costs by 15%.

Experience

Work history, roles, and key accomplishments

Current

Lead Data Analyst

Current

Milele Motors

Jun 2025 - Present (1 year)

Led analytics and marketing operations for an automotive exporter processing AED 55M+ monthly sales and 10,000+ annual vehicle exports. Transitioned lead qualification to a structured 10-field inquiry form (saving 46.6 hours/month), built an LLM-powered lead qualification AI agent, and reduced team assignment delays by 2–3 days while improving lead visibility ROI by 35%.

CRM Data Management Marketing Analytics

Consultant

Sidat Hyder Morshed Associates

Apr 2024 - Apr 2025 (1 year)

Leveraged Power Query and VBA to clean and model 20+ data sources, automating 30+ recurring reporting processes and saving 15+ hours per week. Supported strategy and workforce planning work, including competency assessments across 20 job families and a workforce optimization model identifying an 8% surplus and recommending reallocation to improve margins by an estimated 2–3%.

Power Query Data Modeling Competency Assessment Analysis Workforce Optimization Financial Forecasting

Operations & Marketing Executive

Bab ul Ziafat

Dec 2021 - Jul 2023 (1 year 7 months)

Managed restaurant operations and generated $12,500–$14,000 in monthly revenue by improving performance visibility through KPI dashboards and weekly/monthly analysis. Reduced operating costs by 8% and food costs by 15%, while digital campaigns grew Facebook/Instagram audiences by 170%/150% and demand forecasting reduced food waste by 12%.

Restaurant Operations Dashboarding Marketing Analytics Facebook And Instagram Campaigns Inventory Planning Cost Optimization Vendor Management Recipe Costing performance reporting

Education

Degrees, certifications, and relevant coursework

Lahore University of Management Sciences (LUMS)

Bachelor of Science (BSc) in Economics, Economics

2016 - 2020

Earned a BSc in Economics at LUMS (2016–2020), with coursework including econometrics, financial modeling, corporate finance, and statistics/data analysis.