Fizza Malik
@fizzamalik2
I turn ERP, marketing, and operational data into KPI dashboards and measurable business decisions.
PakistanWhat I'm looking for
At Shezan International, I turn sales, marketing, retail, and Oracle ERP data into reporting solutions that support measurable decisions.
I gather requirements from cross-functional teams and build Power BI dashboards tracking ROI, conversion trends, and KPIs across 15+ outlets. My reporting work reduced manual reporting time by 30% and improved accuracy by 25%.
I use SQL, Excel, Python, and Power BI to analyze customer cohorts, SKU-level sales, campaign performance, and pre/post-campaign results. I’ve also evaluated Meta Ads metrics including CTR, CPC, CPA, and ROAS, helping inform creative and budget decisions that improved engagement by 18–30%.
My project work spans survey research, sentiment analysis, financial modeling, market-entry strategy, social listening, and executive-style dashboard design. I’m looking to apply my analytical and stakeholder-communication skills in a Business Analyst or BI Analyst role.
Experience
Work history, roles, and key accomplishments
Marketing Analytics & Operations Executive
Shezan International Limited
Apr 2025 - Present (1 year 4 months)
Gathered reporting requirements and translated them into Power BI dashboards tracking ROI and KPIs across 15+ outlets, cutting manual reporting time by 30%. Analyzed consumer records using Excel and Power BI, applied RFM segmentation, and wrote SQL queries against Oracle ERP to extract SKU-level sales data.
Marketing Operations Associate
Shezan International Limited
Dec 2024 - Mar 2025 (3 months)
Designed and executed A/B tests across digital and offline campaigns, analyzing CTR and conversion data. Built a unified Power BI reporting framework combining offline activation and Meta Ads data to evaluate promotional ROI.
Marketing & Sales Operations Intern
Shezan International Limited
Oct 2024 - Dec 2024 (2 months)
Tracked engagement and cost KPIs from social and paid ad datasets using Excel and presented weekly analysis to the Area Sales Manager. Integrated POS sales data with campaign performance data to measure uplift from in-store activations.
Social Media Manager
Monarch Salon & Spa
Feb 2023 - Jun 2024 (1 year 4 months)
Built a data-driven content strategy using platform analytics, improving average post reach through optimized posting times and formats. Reported monthly engagement metrics to ownership, supporting decisions on promotions and seasonal campaigns.
Community & Special Needs Support Volunteer
Al-Rozan Association for Special Children
Dec 2023 - Jan 2024 (1 month)
Designed creative educational activities improving children's motor skills, learning engagement, and confidence.
Education
Degrees, certifications, and relevant coursework
Iqra University
Bachelor of Business Administration, Marketing & Analytics
Grade: 3.4
Pursued a Bachelor of Business Administration with a focus on Marketing and Analytics, achieving a CGPA of 3.4.
Tech stack
Software and tools used professionally
Availability
Location
PakistanAuthorized to work in
Job categories
Skills
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