At VantagePoint A.I., I strategize, build, and execute targeted email campaigns using Salesforce, Pardot, and HubSpot. I manage the work from audience targeting and creative development through QA, launch, and optimization.
I also develop segmented messaging and apply A/B testing and conversion optimization to landing pages and campaign experiences. I troubleshoot campaign and marketing technology issues, and support customer trainings and webinars with streaming and backend operations.
At Method Media, I develop digital marketing strategies and manage campaign lifecycles from ideation through optimization. Earlier, I co-developed digital content and social initiatives at Two Buttons Deep LLC, helping increase social media following by 100% and secure brand sponsorships.
