At GEP Worldwide, I translated commercial priorities into scalable sales processes, operating models and technology transformation. The work contributed to 2x growth in pipeline and Sales Qualified Leads, a 20% increase in win rate and a 27% reduction in sales cycle.
I led the Salesforce-to-HubSpot transformation for 1,500 users, reducing CRM costs by 75%, from approximately $2M to $400K. I also championed a $750K+ SalesTech portfolio and enabled AI, automation and low-code initiatives that generated approximately $300K in annual savings.
My work included global pricing and commercial processes, pipeline intelligence, and Power BI and CRM dashboards that improved leadership visibility. I also built capacity-planning models and governance mechanisms that generated approximately $2M in annual savings.
In my current freelance work, I advise a tax advisory firm on market expansion and competitive positioning, and support a CSR advisory firm in strengthening its GTM motion. Earlier, I advised Fortune 500 clients at GRAIL RESEARCH and worked in FP&A at CITI GROUP.
