
Tshepiso Lelaka
@tshepisolelaka
I grow B2B accounts through retention, recovery, and strategic portfolio expansion.
What I'm looking for
At Wicked Convenience, I manage 118 B2B accounts, focusing on churn prevention, account recovery, and long-term portfolio growth.
I've ranked as the top performer for 19 of the last 22 months, achieved the team’s highest average sale size, and grew my active portfolio from 49 to 118 accounts. I also secured a key dealer group as a main supplier, including a R120,000 flagship-site opening order.
I build trust through consultative business reviews, client education, and practical solutions to operational friction. I use GeoRep, Palladium, and Sage to track account performance and guide retention-focused engagement, while building familiarity with HubSpot, Salesforce, and Monday.com.
Earlier, I supported onboarding, purchasing, collections, internal sales, and business development at Wicked Imports divisions. I also built and managed Happy Seedling end-to-end, from customer acquisition through operations and fulfilment.
Experience
Work history, roles, and key accomplishments
Sales Representative (Account Management)
Jul 2023 - Present (3 years 2 months)
Wicked Convenience is a leading B2B wholesale and convenience supply partner in South Africa.
• Achieved the team's highest average sale size (R22,000 vs. team's next-best of R18,000) through a personal anchor-account targeting strategy
• Developed and taught an anchor-client targeting strategy, securing baseline quota through trusted anchor accounts per territory while nurturing growth accounts
Sales Administrator and Internal Sales
Mar 2022 - Jun 2023 (1 year 3 months)
• Identified a cross-region ordering issue in a newly implemented CRM that caused inaccurate sales tracking, and proposed restricting warehouse access by region to resolve it
• Resolved a recurring Thursday order delivery gap by proposing an internal cutoff exception to prioritize orders ahead of the weekend
• Redesigned product listing descriptions to reflect physical packaging colour-codes in th
Business Development Representative
Aug 2021 - Feb 2022 (6 months)
• Developed client relationships and acquired new business through consultative engagement
• Prepared proposals and pricing strategies for commercial clients
• Built long-term customer relationships that generated repeat business
• Built and managed a food business end-to-end, including customer acquisition, operations, and fulfillment, developing a loyal repeat customer base
• Delivered customer-focused support and assisted with daily retail operations
Education
Degrees, certifications, and relevant coursework
Cathsseta
National Certificate, Professional Cookery
IIE Varsity College
Higher National Diploma, Business/Commerce, General
The Open University
Fundamentals of Digital Marketing Certificate, Digital Marketing
HubSpot Academy
Inbound Sales
Issued Apr 2026 · Expires May 2028
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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