Open to opportunities

Trupti Kirodiwal

@truptikirodiwal

Message

I build high-impact influencer campaigns for global and national brands.

India

Message

What I'm looking for

I'm looking to lead creator-led, digital, and integrated marketing initiatives where I can build scalable influencer programs, drive GTM strategy, manage brand partnerships, and deliver measurable campaign outcomes.

At Ogilvy & Mather, I built and scaled the in-house influencer marketing vertical, moving creator strategy and campaign execution from vendor-led operations to an integrated model serving 55+ clients.

I've led 200+ influencer and digital campaigns across India for brands including Coca-Cola, Google, Amazon, Colgate, Dove, Mastercard, Vivo, and T-Series. My work spans GTM strategy, creator onboarding, agency coordination, content approvals, reporting, performance optimisation, and celebrity partnerships across fashion, beauty, lifestyle, entertainment, finance, and FMCG.

Previously, I delivered creator campaigns at Greenroom Now and Mad Influence, where campaigns generated 100M+ impressions, 67M+ reach, and 4,000+ brand mentions. I bring hands-on experience managing creator networks, client relationships, social strategy, and cross-functional teams.

Experience

Work history, roles, and key accomplishments

Account Director

Ogilvy & Mather

Apr 2022 - Jul 2026 (4 years 3 months)

Built and scaled Ogilvy's in-house influencer marketing vertical, transitioning from vendor-led to integrated in-house model serving 55+ clients. Led large-scale influencer campaigns for global and national brands, managing end-to-end execution including GTM strategy, creator onboarding, and reporting.

Influencer Marketing Campaign Management GTM Strategy Stakeholder Management Agency Coordination Content Strategy Team Leadership

Assistant Campaign Manager

Greenroom Now

Apr 2021 - Mar 2022 (11 months)

Managed influencer campaigns for Hindustan Unilever brands. Developed digital strategies and led teams to execute campaigns across gaming, fashion, automotive, and FMCG industries.

Influencer Marketing Campaign Management Digital Strategy Team Leadership Client Relationship Management

Growth Manager

Mad Influence

Jan 2019 - Mar 2021 (2 years 2 months)

Led influencer marketing and digital campaigns for brands including Vivo, Adidas, and Maruti Suzuki. Developed and executed influencer and content strategies, generating 100M+ impressions and 67M+ reach.

Influencer Marketing Campaign Strategy Content Strategy Social Media Management

Online Marketing Executive

Sarv.com

Sep 2017 - Sep 2018 (1 year)

Managed social media accounts, creating daily graphics and posts. Developed content for email marketing and blogs, and handled on-page and off-page SEO to improve search visibility.

Social Media Management Content Creation Email Marketing SEO Graphic Design