At Emergent, I owned creator partnerships end-to-end, from sourcing to measurement, as the company scaled from launch to $15M ARR in 90 days. I built its global creator program across regions, partnered with 1,000+ creators, and managed $150K–$200K in weekly spend.
I treated creator spend as a growth channel, using attribution and CAC optimization to bring CAC down to 5%–8%. Earlier, at Confluencr, I ran campaigns for Snapdeal, Bioderma, Plix, and Fast&Up; at Intellipaat, I beat B2C sales targets by 20% and improved conversion by 18% using CRM tracking.
