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Purva Mohta

@purvamohta

Brand and influencer marketing strategist at Dentsu India, driving social-first campaigns and creator ecosystems across FMCG and lifestyle.

India

Message

At Dentsu India, I lead social-first brand and creator strategy for FMCG, lifestyle and consumer brands, turning business objectives into culturally relevant campaigns across Instagram, YouTube and emerging platforms.

At The Content Lab, I led integrated brand strategy for 10+ brands and built and led a 10-member team. My Instagram and influencer strategy for Manetain drove 60% revenue growth.

At Tools4Trade, I built content and social commerce strategies across TikTok Shop and Amazon that drove a 164% increase in sales within 30 days. I’m interested in AI-enabled marketing and emerging consumer behaviours.

Experience

Work history, roles, and key accomplishments

Current

AD-Brand & Influencer Marketing (Strategy)

Current

Dentsu India

Aug 2025 - Present (1 year 2 months)

Lead social-first brand and creator strategy for leading FMCG, lifestyle and consumer brands, translating business objectives into culturally relevant campaigns. Develop integrated content and creator ecosystems to strengthen brand salience and consumer engagement.

Social Media Strategy Influencer Marketing Brand Strategy Campaign Management Content Strategy Cross Functional Collaboration Performance Monitoring

Influencer & Events Manager

VAS Dubai

Nov 2024 - Jul 2025 (8 months)

Led integrated social, influencer, celebrity and event campaigns for Max Fashion, Babyshop, Disney, Home Centre and Seafolly across UAE and KSA. Negotiated contracts with influencers and celebrities to optimize budgets and achieve high ROI.

Influencer Marketing Event Management Campaign Management Content Strategy Negotiation Budget Optimization

Online Marketing Assistant

Tools4Trade

Feb 2024 - Jul 2024 (5 months)

Built content and social commerce strategies across TikTok Shop and Amazon, driving a 164% increase in sales within 30 days. Implemented Amazon channel marketing strategies, optimized listings, and managed ad campaigns.

Social Media Strategy Content Strategy Amazon Marketing TikTok Shop Campaign Management Data Analysis Reporting

Brand Marketing Manager

The Content Lab

Jun 2020 - Aug 2022 (2 years 2 months)

Led integrated brand strategy for 10+ brands across FMCG, luxury, beauty, retail and travel, spanning content, social, paid media, SEO, influencer and channel marketing. Drove 60% revenue growth for haircare brand Manetain through performance-led Instagram and influencer strategy.

Brand Strategy Social Media Strategy Influencer Marketing Content Strategy Team Leadership E Commerce Partnerships SEO Paid Media

Social Media Manager

IndieFolio Network

Sep 2019 - May 2020 (8 months)

Led brand and social strategy for a creative talent marketplace, driving brand positioning and audience growth. Instituted KPI-led reporting frameworks, resulting in 81% organic growth across social channels.

Social Media Strategy Brand Strategy Community Building KPI Reporting Content Collaboration

Social Media & Influencer Specialist

Walnut Folks

Sep 2018 - Aug 2019 (11 months)

Developed and executed social and influencer strategies for 8+ brands, driving measurable growth in visibility and engagement. Led integrated PR and on-ground activation initiatives, including 'Ek Desh Ek Hum' campaign and 'Ek Dastan' event.

Social Media Strategy Influencer Marketing Content Strategy PR Event Management Campaign Management

Education

Degrees, certifications, and relevant coursework

Cranfield University

MSc, Strategic Marketing

2022 - 2023

Activities and societies: Selected for Cranfield University Scholarship and as Social Media Officer for outstanding academic and professional achievement in Strategic Marketing Master’s program in 2022.

MSc in Strategic Marketing. Selected for Cranfield University Scholarship and as Social Media Officer for outstanding academic and professional achievement.