Surbhi sachdeva

I've led influencer marketing campaigns at Value Added Services for brands including Amazon, IKEA, Rare Beauty, Apollo, William Grants, Ethnix by Raymond, W for Woman, Home Centre, and Pottery Barn across India and Dubai. I manage campaigns from creator onboarding, scripts, and creative briefs through negotiations, event execution, reporting, and optimization.

At xNARA, I managed 80+ creators each month, taking campaigns from scriptwriting to creator go-lives on Instagram and YouTube. I worked with macro, mega, celebrity, and lifestyle creators while driving conversions and securing deliverables within budget.

At BigBang.Social, I built creator experiences through CreatorXP, community events, brand outreach, and e-agenting a pool of 250 creators. I hosted creator, beauty, and offline community events while supporting paid and barter campaigns for brands including Dabur, Hamleys, BeBodywise, Shopsy, and Fiama.

My earlier work at WeddingWire India combined community, editorial, SEO, and social media: I created wedding content, managed community calendars, developed campaigns, onboarded influencers, and contributed to vendor onboarding at scale. I enjoy turning creative ideas, strong creator relationships, and clear communication into visible brand outcomes.