Open to opportunities

Priyanka Chaubey

@priyankachaubey

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Marketing & Influencer Strategy Professional with 6+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters creativity and strategic thinking, where I can lead impactful marketing initiatives and collaborate with diverse teams to drive brand success.

I am a Marketing and Influencer Strategy Professional with over 6 years of experience in brand partnerships, influencer marketing, and digital campaigns. My expertise lies in developing high-impact marketing strategies and managing influencer collaborations that drive brand growth through data-driven campaigns. I have successfully led campaigns for renowned brands such as Samsung and HDFC, ensuring maximum ROI and brand engagement across all consumer touchpoints.

Throughout my career, I have demonstrated strong leadership skills by mentoring teams and managing influencer onboarding processes. My strategic approach has resulted in record-breaking campaigns, including a 10M+ views campaign for Giva. I am passionate about building long-term relationships with influencers and stakeholders, which has been instrumental in scaling campaigns and enhancing brand visibility.

With a proven track record of executing high-impact activations and optimizing performance marketing strategies, I am committed to driving business growth and community engagement. I thrive in dynamic environments where I can leverage my skills in content strategy, negotiation, and campaign execution to deliver exceptional results.

Experience

Work history, roles, and key accomplishments

Current

Influencer Manager

Current

FLAM

Sep 2023 - Present (1 year 8 months)

Led high-impact brand partnerships and managed social media and influencer marketing for major brands like Samsung and HDFC. Developed marketing strategies to drive brand growth and optimized campaigns for maximum ROI.

Influencer Marketing Brand Partnerships Social Media Management Campaign Optimization Performance Marketing Team Leadership Data Analysis Content Strategy Stakeholder Management

Influencer Manager

GIVA

Dec 2023 - Jan 2024 (1 month)

Managed influencer collaborations and executed record-breaking campaigns, including a 10M+ views campaign. Developed content strategies and mentored creator managers to enhance brand visibility.

Campaign Execution Content Strategy Negotiation Budget Management Team Leadership Performance Marketing Community Building

Influencer Lead

PRATILIPI (GROW91)

Jul 2023 - Dec 2023 (5 months)

Led influencer relations and managed over 100 brands and 500 influencers. Developed strategic marketing plans to boost online sales and customer engagement through data-driven campaigns.

Influencer Management Campaign Execution Community Building Data Analysis Leadership Performance Optimization Relationship Management Market Analysis Content Strategy

Influencer Manager

MIXED ROUTE JUICE

Mar 2021 - Jan 2022 (10 months)

Spearheaded influencer onboarding and managed campaigns for top brands. Built relationships with influencers and stakeholders to drive brand advocacy and optimize campaign ROI.

Campaign Management Performance Analytics Content Strategy Contract Negotiation Data Analytics Relationship Management Strategic Partnerships

Community Associate

GLANCEX ROPOSO

May 2019 - Nov 2020 (1 year 6 months)

Onboarded top influencers and developed engagement strategies to drive cross-platform promotion. Organized community-building events and ensured content quality for Glance TV.

Community Engagement Content Management Campaign Execution Content Moderation User Engagement Relationship Building

Education

Degrees, certifications, and relevant coursework

Maharaj Agrasen College

Bachelor of Arts, Business

2014 - 2017

Completed a Bachelor of Arts with a focus on Business Expansion and Growth. Developed skills in marketing strategies, brand partnerships, and digital campaigns, preparing for a career in influencer marketing and brand management.