Alka Rani
@alkarani
Influencer marketing strategist driving engagement and ROI across tech, lifestyle, and automotive sectors.
What I'm looking for
I am an influencer marketing strategist with over 4.5 years of experience delivering measurable brand awareness and engagement for tech, lifestyle, and automotive clients.
I have led end-to-end campaigns for brands such as Adani Realty, Hero Motocorp, Samsung, Snapchat, Mudrex, Gulf Oil, AMD, Kapiva, and Domino’s, managing influencer scouting, scripting, execution, and performance analytics.
My strengths include influencer partnerships and negotiations, budget management, creative ideation, cross-promotion strategies, and presentation design using Canva to communicate campaign value.
I seek to apply my proven track record in campaign execution and talent relations to scale brand impact while optimizing ROI and fostering long-term creator relationships.
Experience
Work history, roles, and key accomplishments
Senior Influencer Specialist
Social Tweebs
May 2024 - Nov 2025 (1 year 6 months)
Led influencer marketing campaigns for brands including Adani Realty, Hero Motocorp, Samsung and Snapchat, driving high engagement and improved campaign ROI through end-to-end campaign management and performance analytics.
Talent Relation Associate
Talentrack
Jul 2023 - May 2024 (10 months)
Developed strategic influencer partnerships and creative campaigns, managing budgets, timelines and negotiations while strengthening influencer relations and cross-department collaboration.
Business Head
Krowseven
Jan 2022 - Jul 2023 (1 year 6 months)
Designed influencer marketing strategies leveraging celebrities and meme culture, led branding initiatives and supervised design/editing teams to drive influencer-led growth.
E-commerce Operations Exec
Strictly4Men
Apr 2021 - Dec 2021 (8 months)
Managed Amazon Seller Central operations, developed social media ad campaigns and structured outreach programs for influencer collaborations to support e‑commerce growth.
Education
Degrees, certifications, and relevant coursework
Gargi College, University of Delhi
Bachelor of Commerce, Commerce
2016 - 2019
Grade: 1st Division
Completed a Bachelor of Commerce degree at Gargi College, University of Delhi, with coursework in commerce and related business subjects from 2016 to 2019.
Swami Vivekanand School, Jagadhri
Senior Secondary Education, Commerce
Grade: 83.4%
Completed Senior Secondary Education in Commerce with an aggregate score of 83.4%.
Swami Vivekanand School, Jagadhri
Secondary Education (CBSE), General Secondary Education
Grade: 8.2 CGPA
Completed Secondary Education under the C.B.S.E. board with a CGPA of 8.2.
Availability
Location
Authorized to work in
Job categories
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