Open to opportunities

Alka Rani

@alkarani

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Influencer marketing strategist driving engagement and ROI across tech, lifestyle, and automotive sectors.

India

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What I'm looking for

I seek roles where I can lead influencer campaigns end-to-end, drive measurable ROI, build long-term creator partnerships, and work with collaborative, growth-oriented teams.

I am an influencer marketing strategist with over 4.5 years of experience delivering measurable brand awareness and engagement for tech, lifestyle, and automotive clients.

I have led end-to-end campaigns for brands such as Adani Realty, Hero Motocorp, Samsung, Snapchat, Mudrex, Gulf Oil, AMD, Kapiva, and Domino’s, managing influencer scouting, scripting, execution, and performance analytics.

My strengths include influencer partnerships and negotiations, budget management, creative ideation, cross-promotion strategies, and presentation design using Canva to communicate campaign value.

I seek to apply my proven track record in campaign execution and talent relations to scale brand impact while optimizing ROI and fostering long-term creator relationships.

Experience

Work history, roles, and key accomplishments

Senior Influencer Specialist

Social Tweebs

May 2024 - Nov 2025 (1 year 6 months)

Led influencer marketing campaigns for brands including Adani Realty, Hero Motocorp, Samsung and Snapchat, driving high engagement and improved campaign ROI through end-to-end campaign management and performance analytics.

Influencer Marketing Campaign Management Creator Negotiation Instagram YouTube LinkedIn Performance Analytics Budget Management

Talent Relation Associate

Talentrack

Jul 2023 - May 2024 (10 months)

Developed strategic influencer partnerships and creative campaigns, managing budgets, timelines and negotiations while strengthening influencer relations and cross-department collaboration.

Influencer Partnerships Negotiation Budget Management Relationship Management

Business Head

Krowseven

Jan 2022 - Jul 2023 (1 year 6 months)

Designed influencer marketing strategies leveraging celebrities and meme culture, led branding initiatives and supervised design/editing teams to drive influencer-led growth.

Strategic Planning Branding Team Leadership Content Strategy Influencer Marketing Social Media Management Creative Direction

E-commerce Operations Exec

Strictly4Men

Apr 2021 - Dec 2021 (8 months)

Managed Amazon Seller Central operations, developed social media ad campaigns and structured outreach programs for influencer collaborations to support e‑commerce growth.

Amazon Seller Central E Commerce Operations Content Planning Campaign Execution

Education

Degrees, certifications, and relevant coursework

Gargi College, University of Delhi

Bachelor of Commerce, Commerce

2016 - 2019

Grade: 1st Division

Completed a Bachelor of Commerce degree at Gargi College, University of Delhi, with coursework in commerce and related business subjects from 2016 to 2019.