Open to opportunities

Srishti Chanana

@srishtichanana

Message

Social media & influencer marketing strategist building brand-led growth across APAC/MENA with AI-enabled workflows.

India

Message

What I'm looking for

I’m looking for a brand-led social & influencer growth role where I can own campaigns end-to-end, use AI-enabled content workflows, and partner cross-functionally to deliver measurable business outcomes across APAC/MENA.

I'm a Social Media, Content, and Influencer Marketing professional with 8 years of experience helping brands grow their digital presence, build engaged communities, and drive business impact. I've worked across industries including travel, fintech, hospitality, and technology, leading social media strategy, content marketing, influencer partnerships, and integrated campaigns across APAC and MENA.

I'm passionate about storytelling, audience growth, creator marketing, and turning cultural trends and insights into meaningful campaigns. Outside of work, I enjoy following social media trends, travel, creator culture, and emerging technologies, particularly the role of AI in marketing. I'm currently exploring opportunities where I can combine strategic thinking with hands-on execution to help brands grow and connect with their audiences.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Influencer Manager

Current

Wego

Sep 2023 - Present (2 years 9 months)

Drove 84M+ total views across India channels and 51.4M+ influencer-led views, generating 28K+ app installs via organic, influencer, and paid campaigns. Grew India Instagram by 17%, led end-to-end influencer planning, and resolved an India influencer crisis within 48 hours with zero escalation.

Influencer Marketing Social Media Management Meta Ads Manager Social Media Analytics Crisis Management B2B Communications

Social Media Manager

Muvin

Dec 2021 - Aug 2023 (1 year 8 months)

Built a social media strategy that increased followers by 250%, engagement by 280%, and website visits by 170%, producing 75+ reels reaching 7.2M+ views. Managed content calendars, monitored performance to spot opportunities, and grew reach via influencer relationships.

Social Media Strategy Content Creation Reels Social Media Analytics Influencer Relations Audience Growth Team Leadership

Content Strategist (Freelance)

Freelancing

Aug 2019 - Aug 2022 (3 years)

Provided branding strategy and content creation for medium and small businesses, increasing followers by 80% and engagement by 130% across client programs. Ran Facebook and Instagram ads reaching 100K+ users and managed digital marketing execution end-to-end.

Brand Strategy Content Creation Digital Marketing Instagram Ads KPI Tracking Client Management Audience Growth Campaign Execution

Social Media Coordinator

Times Bridge

Aug 2020 - Dec 2021 (1 year 4 months)

Managed Houzz India social media on Facebook, Instagram, and Twitter, growing Instagram followers from 80K to 110K+ organically. Partnered with the Houzz India editor to feature residential projects, with 70% of featured projects appearing in the weekly editorial.

Social Media Management Content Curation Audience Engagement

Sales Development Representative

Houzz

Jun 2018 - Dec 2019 (1 year 6 months)

Improved Pro+ professional profiles to help users achieve return on investment and generate value. Generated leads, supported professionals in building their profiles, and collected user feedback to inform marketing and sales improvements.

Lead Generation Sales Development Community Support User Feedback Sales Enablement