Open to opportunities

Sofia Cruz

@sofiacruz

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Digital marketing professional with over 6 years of experience.

Peru

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What I'm looking for

I am seeking a dynamic role in a forward-thinking company that values innovation and data-driven strategies, offering opportunities for professional growth and collaboration.

As a digital marketing professional with over six years of experience, I specialize in branding and performance campaigns, optimizing digital media, and data-driven strategies. My expertise lies in enhancing brands' digital presence and maximizing ROAS through meticulous analysis of key metrics, data analysis, and performance dashboards.

I excel in managing key client relationships, identifying their needs, and developing tailored strategies to strengthen collaboration and ensure satisfaction. My focus is on building growth flows and automating digital funnels to optimize conversion and efficiency in campaigns. I have successfully led marketing strategies across various channels, achieving significant improvements in ROI and campaign performance.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Specialist

Current

Kashio

May 2024 - Present (1 year)

Responsible for developing digital marketing strategies across all funnel stages using platforms like LinkedIn, Facebook, and Google Ads. Focused on lead capture, audience creation, and performance dashboards to optimize conversion rates.

Digital Marketing Lead Generation Google Ads Facebook Ads Data Analysis Performance Dashboards Customer Journey Mapping Campaign Optimization

Current

Marketing Specialist

Current

Ecozentech

Apr 2020 - Present (5 years 1 month)

Provided strategic marketing consulting across various sectors, focusing on paid media campaigns and optimizing SEM and SEO strategies to enhance brand visibility and lead generation.

Strategic Consulting Paid Media SEM SEO Google Analytics Campaign Optimization Lead Generation Media Planning Reporting API Integration

Digital Planning Executive

Mindshare (GroupM Perú)

Apr 2023 - Apr 2024 (11 months)

Led 360° marketing strategies for major brands, improving ROI by 20% through effective digital and programmatic campaigns. Managed significant digital media investments and provided strategic performance reports.

Digital Strategy ROI SEM Campaign Management Google Ads performance reporting Budget Management Client Management

Digital Marketing Specialist

Reprise (Mediabrands)

Sep 2022 - Apr 2023 (7 months)

Managed digital investment for e-commerce, achieving a 71% reduction in CPA during key campaigns. Developed media plans and optimized campaigns across various digital platforms.

Media Planning CPA Google Ads Campaign Optimization Performance Analysis Reporting Digital Strategy

Project Marketing Leader

Grupo Gomelast

Aug 2020 - Sep 2022 (2 years 1 month)

Oversaw marketing strategies for multiple brands, focusing on digital channels and lead generation. Coordinated with agencies to execute effective campaigns and reported on performance metrics.

Marketing Strategy Digital Marketing Lead Generation Campaigns Performance Metrics Brand Management Team Leadership Media Planning Budget Management

Head of Operations and Digital Projects

Velogig SAC

Apr 2018 - Mar 2020 (1 year 11 months)

Implemented customer success strategies and managed digital projects, significantly increasing company growth. Led SEO strategies and coordinated teams for major brand launches.

Customer Success Digital Strategy SEO Team Leadership Data Analysis Strategic Planning Brand Performance Metrics Agile Methodologies

Education

Degrees, certifications, and relevant coursework

EAE Business School of Barcelona

Master in Marketing and Commercial Management, Marketing

2022 -

Currently pursuing a Master's degree in Marketing and Commercial Management, focusing on advanced marketing strategies and management techniques to enhance business performance.