Priya Darshini

Drove marketing and brand strategy across multiple in-house and client brands, including brand building from scratch and market positioning. Created and managed website content, SEO blogs, and daily social media content for diverse verticals. Led the graphic design team, collaborated on website UX, and managed client interactions for content and creative deliverables.

Strengthened and refined content through meticulous proofreading and editing to ensure accuracy and quality. Paraphrased journal articles and abstracts, assigning SEO-friendly titles and publishing them on the company’s platform. Led training sessions for new hires, creating detailed process manuals and onboarding plans to streamline knowledge transfer and skill development.

Managed a team coordinating with graphic design, SEO, affiliate, and influencer marketing teams. Created engaging social media captions, blogs, articles, and various marketing copy. Managed and analyzed social media calendars, content libraries, and engagement metrics across multiple platforms.

Planned and executed social media marketing strategies, creating compelling articles, blog posts, and copywriting content. Managed social media campaigns and contests, designing posts and videos using Canva. Developed content calendars and engagement strategies, increasing reach and followers, and led inbound lead generation through social media and email marketing.

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business management, and market analysis.

Obtained a Bachelor of Science degree with a triple major in Microbiology, Genetics, and Chemistry. Gained foundational knowledge in biological and chemical sciences.