Open to opportunities

Gloria Idowu

@gloriaidowu

Message

Marketing Operations & Brand Marketing Specialist with 3+ years driving integrated campaigns and brand experiences.

Zimbabwe

Message

What I'm looking for

I’m looking to own marketing operations and integrated brand campaigns, including event and experiential execution. I want to streamline workflows, coordinate cross-functional teams, and build trusted brand presence through strategic content and campaigns.

I’m a Marketing Operations & Brand Marketing Specialist with 3+ years of experience executing integrated marketing campaigns and coordinating cross-functional projects across fintech and startup environments. I focus on turning marketing strategy into real brand experiences that resonate with the right audiences.

In my current role as a Marketing Operations Associate, I coordinate the execution of brand and marketing initiatives end-to-end, partnering with internal teams, agencies, and external partners. I also manage global events such as Web Summit Lisbon and Africa Tech Summit, overseeing logistics, vendors, branded merchandise, shipping, and on-site execution.

Previously, I owned and strengthened LinkedIn marketing strategy at Regfyl, translating founders’ business goals into content and thought leadership. I conducted market, competitor, and audience research to guide content strategy, and I used Canva to create consistent branded assets, presentations, and lead generation materials.

I’ve also delivered customer-facing email marketing and internal communications at GetEquity, and supported early growth and social campaigns at Zeddpay and SEO-optimized lifestyle content at Pulse. With a BSc in Mass Communication and coursework in public relations, advertising, and marketing communications, I bring a strong communications foundation and a collaborative, execution-first mindset.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations Associate

Current

Grey

Jan 2025 - Present (1 year 6 months)

Coordinate the execution of brand and marketing initiatives, working cross-functionally with internal teams, agencies, and external partners to deliver projects from planning through execution. Manage end-to-end operations for global events and support brand activations and experiential marketing with consistent on-site delivery.

Marketing Operations Brand Marketing Campaign Management Project Coordination Cross Functional Collaboration Event Operations Logistics Vendor Management Experiential Marketing Brand Activation On Site Execution

Marketing Associate

Regfyl

Oct 2024 - Jan 2025 (3 months)

Owned the company’s LinkedIn marketing strategy by developing content to strengthen brand visibility and position the company as a trusted voice. Partnered with founders to translate business goals into marketing initiatives and created branded assets and content informed by market and audience research.

LinkedIn marketing Content Strategy Thought Leadership Brand Marketing Canva Market Research Competitor Research Audience Research

Community Manager

GDSC Caleb University

Sep 2023 - Jul 2024 (10 months)

Planned and executed community engagement initiatives, including the International Women’s Day 2024 Hangout, to build an active and inclusive student community. Developed engagement strategies to increase awareness and participation and collaborated with student leaders and community members to deliver impactful events.

Community Management Engagement Strategy Event Planning Cross Functional Collaboration Student Leadership Collaboration

Communications Associate

GetEquity

Jan 2024 - Jun 2024 (5 months)

Executed customer-facing email marketing campaigns to support product communication, user engagement, and brand awareness. Managed internal communications and created marketing and corporate communication assets to support product launches and cross-functional initiatives.

Email Marketing Customer Communication Management Internal Communications Newsletter Production Social Media Content Content Creation Corporate Communications Cross Functional Collaboration

Public Relations Officer

Association of Student Communicators

Oct 2022 - Jul 2023 (9 months)

Led publicity and communications for Innovation Fest, supporting engagement of over 1,000 student participants. Coordinated communications with vendors, sponsors, and guest speakers and developed promotional materials to increase event awareness and participation.

Public Relations

Marketing Associate

Zeddpay

Aug 2022 - Mar 2023 (7 months)

Supported early-stage growth by executing digital strategies that helped position the platform for eight-figure transaction volumes soon after launch. Drove organic user acquisition through content and email marketing and ran targeted social media campaigns across major platforms to grow followers and brand visibility.

Digital Marketing Growth Marketing User Acquisition Content Marketing Email Marketing Social Media Campaigns Facebook Instagram Twitter

Content Writer

Pulse

Feb 2022 - Jul 2022 (5 months)

Researched content trends and authored SEO-optimised lifestyle pieces for food, culture, health, and travel audiences. Published articles that generated substantial monthly organic sessions.

SEO Content Writing Content Research Lifestyle Content Blogging

Education

Degrees, certifications, and relevant coursework

Caleb University

Bachelor of Science, Mass Communication

2020 - 2024

Grade: Second Class (Upper Division)

Earned a BSc in Mass Communication at Caleb University (Second Class Upper Division), with coursework in public relations, advertising, marketing communications, and corporate communications.