Open to opportunities

Mourin Mostafiz

@mourinmostafiz

Data-driven performance marketer transforming brand storytelling into measurable ROAS growth across Google, Meta, and TikTok.

Zimbabwe

Message

What I'm looking for

I’m looking for a role where I can pair consumer insights with creative strategy, own paid and organic growth, and use measurable testing (A/B, landing pages, segmentation) to improve ROAS, reach, and conversions.

I’m a creative, strategic, and data-driven marketer with nearly 4 years of experience in brand storytelling, paid media, and organic content strategy. I blend consumer insights with compelling storytelling to drive engagement, strengthen brand positioning, and deliver measurable ROI.

In my current role as a Manager, Brands and Performance Marketing, I’ve optimized 10+ Google Ads and Meta campaigns, improving average ROAS by 35%. I also manage 100+ high-performing content pieces across 15+ brands, using performance data to refine messaging and creative across social channels.

I’ve led high-impact growth through audience segmentation, landing page redesigns, and A/B testing—driving a 33% reduction in CAC, a 25% increase in CTR, and a 40% decrease in cost-per-lead. Before that, at ROBI Axiata Limited, I initiated organic social strategy and led digital brand campaigns worth $3 Mn, improving reach by ~40% and lifting conversion rates by ~15% while increasing web traffic by ~30%.

Experience

Work history, roles, and key accomplishments

Current

Manager, Brands and Performance Marketing

Current

Binary Craft Solutions

Oct 2023 - Present (2 years 8 months)

Developed and supervised 50+ campaign themes, ad copy, and landing pages, managing creative across company social channels to improve conversions, engagement, and ROI. Managed $25K+/month across Google and Meta, delivering 3.6 ROAS and ~35% CPA reduction in the first 5 months through audience segmentation, landing page redesigns, and A/B testing.

Performance Marketing Google Ads Meta Ads ROAS A B Testing Landing Page Optimization Segmentation Conversion Rate Optimization

Manager, Brands & Marketing Communications

Robi Axiata Limited

Jan 2021 - Jul 2021 (6 months)

Spearheaded organic social media strategy in collaboration with the CCO and Head of Marketing, ensuring alignment with brand voice, visual identity, and content pillars. Led $3M+ digital brand campaigns, improving reach by ~40%, increasing conversion rates by 15%, and boosting web traffic by ~30%.

Organic Social Content Brand Campaigns Digital Marketing Content Strategy REACH Web Traffic Growth Marketing Communications

Management Trainee, Market Strategy & Planning

Robi Axiata Limited

May 2019 - Dec 2020 (1 year 7 months)

Analyzed market trends and user insights from business reports to support go-to-market strategy and planning. Conducted market research and data analysis in Power BI to identify competitors and customer needs, generating actionable insights for product and channel strategy.

Market Research Go To Market Strategy Power BI Customer Insights Competitor Analysis Data Analysis

Education

Degrees, certifications, and relevant coursework

Goodman School of Business, Brock University

Master of Science (MSc) in Management (Marketing), Marketing

2021 - 2023

Grade: 96%; 2nd position in batch

Activities and societies: Lifetime Beta Gamma Sigma Award recipient.

Completed an MSc in Management (Marketing) at the Goodman School of Business, Brock University. Earned a Grade of 96% and received the Lifetime Beta Gamma Sigma Award.

Bangladesh University of Professionals

Bachelor of Business Administration (Marketing), Marketing

2015 - 2018

Grade: CGPA 3.95/4.00; 2nd position in batch

Activities and societies: Vice Chancellor Medal recipient.

Completed a Bachelor of Business Administration (Marketing) at Bangladesh University of Professionals. Graduated with a CGPA of 3.95/4.00 and achieved 2nd position in the batch.