Gonzalo N

Built the Customer Success function for an EdTech AI startup, owning implementation, support, usage analysis, and contract renewals for national educational accounts and driving platform adoption through training and tailored digital strategies.

Managed digital advertising investments and direct client/agency relationships across Unidad Editorial publications, led social platform commercial proposals, influencer activations, and internal digital transformation training.

Advised SMBs in Argentina and Spain on CRM segmentation, funnel optimization, A/B testing, and cross-platform campaign measurement using Meta and Google tools to improve campaign performance.

Managed Nespresso's digital communication for Spain, Portugal, and Italy during a maternity cover, leading an 8-person team across channels, centralizing reporting, and overseeing budget and performance presentations.

Managed Spain market for a programmatic platform with clients like Ikea and Loewe, leading client acquisition, upsells, campaign implementation, post-campaign analysis, and coordinating a team of three implementers.

Managed digital campaigns and projects for Philip Morris, leading CRM, email, and lead-generation activations, implementing UX improvements and analytics solutions that increased leads and optimized bounce rates.

Managed LATAM mass-consumption clients (McDonald's, Coca-Cola, Nestlé), led campaign strategy and training for major agencies, and implemented successful livestream activations that became standout regional cases.

Delivered freelance digital improvement projects in New York, providing strategy, analytics-driven recommendations, and training to creative teams to optimize campaign performance and client service.

Led digital communication and social media transformation for a fashion studio in New York, creating content and channel strategies that established the brand across key digital platforms.

Managed agency digital communications in Los Angeles, executing content strategies and social activations for entertainment clients and celebrities to increase brand visibility and engagement.

Completed a professional certificate course on AI applications in marketing, focusing on practical tools and strategies for data-driven campaigns.

Master’s degree in Marketing Management and Commercial Strategy with coursework in marketing strategy, commercial planning, and digital channels.

Completed a certificate program in Social Media and Web Analytics covering analytics tools and social media measurement techniques.

Bachelor’s degree in Advertising with training in advertising strategy, digital communication, and campaign development.