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Paula López

@paulalpez2

Digital Media Specialist at P&G who shaped paid social, programmatic and e-commerce campaigns for key brands.

At P&G, I designed and implemented digital strategies for key brands, leading Paid Social, Programmatic and e-commerce campaigns. I analysed campaign data and KPIs to identify issues, uncover insights and propose measurable solutions.

At Making Science + Pilot Ignite, I planned campaigns across DSPs for international clients and ran technical and strategic audits. Earlier, at Xaxis (GroupM), I planned, activated and optimised programmatic campaigns, using full-funnel strategies, tracking and reporting to inform recommendations.

Experience

Work history, roles, and key accomplishments

Digital Media Specialist

P&G

Oct 2023 - Feb 2026 (2 years 4 months)

Designed and implemented digital strategies for key brands, leading Paid Social, Programmatic and e-commerce campaigns. Analyzed data and KPIs to identify issues, uncover insights, and propose measurable solutions.

Paid Social Programmatic Ecommerce Data Analysis KPI Analysis Campaign Management DV360 TTD Amazon DSP CM360 GA4 GTM Meta Ads TikTokAds Looker Adobe Analytics

Digital Media & Programmatic Consultant

Making Science + Pilot Ignite

Feb 2021 - Sep 2023 (2 years 7 months)

Planned and managed campaigns across DSPs (DV360, Amazon DSP, TTD) for multiple international clients. Ran technical and strategic audits and designed tailored media plans using the Google stack (CM360, GA4, GTM).

DV360 Amazon DSP TTD CM360 GA4 GTM Media Planning Campaign Management Team Management Reporting Client Communication

Programmatic Specialist

Xaxis (GroupM)

Sep 2019 - Jan 2021 (1 year 4 months)

Planned, activated and optimized large-scale programmatic campaigns. Managed full-funnel strategies with complete tracking, data analysis and reporting.

Programmatic Advertising Campaign Management Funnel Optimization Data Analysis Reporting Strategic Recommendations