Tracy Xu
@tracyxu
Revenue operations and CRM leader driving forecasting accuracy and revenue predictability.
United StatesWhat I'm looking for
I’m a commercial excellence and revenue operations leader with 15+ years at ExxonMobil, where I’ve driven CRM governance, forecasting accuracy, and data-driven sales performance across global B2B environments. I focus on turning messy commercial data into clear visibility, dependable pipeline discipline, and stronger revenue predictability.
Most recently as a Strategic Account Manager, I led account planning, forecasting, and pipeline management for strategic OEM accounts by enforcing disciplined CRM usage and structured opportunity tracking. I built account-level KPI frameworks and executive dashboards to monitor pipeline health and growth opportunities, then used those insights to drive regular performance reviews and executive-level business decisions.
Earlier in my career, I strengthened commercial execution through scalable analytics and standardized processes—whether I was building sell-in/sell-out and forecasting models for large retail accounts or managing ecommerce marketing performance tracking. I also owned CRM governance and sales operations processes across Asia Pacific markets, ensuring data quality, pipeline accuracy, and forecasting consistency, while partnering with IT to enhance CRM functionality.
What consistently energizes me is enabling cross-functional teams—Sales, Marketing, Technique, and Operations—through process standardization, analytics, and training programs that improve both customer experience and business outcomes. With a Statistics background, I bring a measurement-first approach to revenue operations, dashboard design, and continuous improvement.
Experience
Work history, roles, and key accomplishments
Strategic Account Manager
ExxonMobil (China) Investment Co. Ltd.
Feb 2021 - Nov 2025 (4 years 9 months)
Led account planning, forecasting, and pipeline management for strategic OEM accounts using disciplined CRM usage, structured opportunity tracking, and performance reviews. Built account-level KPI frameworks and dashboards and standardized cross-functional reporting cadence to improve revenue predictability and strategic decision-making.
New Retail Key Account Manager
ExxonMobil (China) Investment Co. Ltd.
Jul 2018 - Jan 2021 (2 years 6 months)
Developed data-driven commercial frameworks for large retail accounts, integrating sell-in/sell-out analytics, forecasting models, and KPI tracking to improve revenue visibility. Delivered +43% YoY growth by aligning dashboards and insights with pricing, promotions, inventory performance, and distributor partner execution.
Ecommerce Marketing Program Manager
ExxonMobil (China) Investment Co. Ltd.
Jul 2017 - Jun 2018 (11 months)
Managed marketing performance tracking with dashboards and analytics models to measure campaign ROI and customer engagement, improving ROI from 3.3x to 11x. Built reporting frameworks to increase visibility into pipeline and acquisition performance and improved data quality through alignment with digital, marketing, and sales teams.
Territory Manager
ExxonMobil (China) Investment Co. Ltd.
May 2013 - Jun 2017 (4 years 1 month)
Managed territory sales pipeline and forecasting processes using CRM tools to improve visibility into opportunity tracking and sales performance. Analyzed market and customer data to identify trends and risks and worked with distributor partners to strengthen sales reporting discipline and pipeline quality.
Business Development Advisor
ExxonMobil (China) Investment Co. Ltd.
Feb 2011 - Apr 2013 (2 years 2 months)
Supported pipeline development and forecasting through CRM reporting and data analysis to improve visibility into sales opportunities. Developed reporting tools and dashboards to enable performance tracking and contributed data-driven insights to commercial strategy and business planning.
Asia Pacific Sales Process Advisor
ExxonMobil (China) Investment Co. Ltd.
Aug 2006 - Jan 2011 (4 years 5 months)
Owned CRM governance and sales operations processes across Asia Pacific markets, ensuring data quality, pipeline accuracy, and forecasting consistency. Built executive dashboards and standardized CRM/pricing governance and reporting cadence while partnering with IT and regional teams to align CRM functionality with business requirements.
Education
Degrees, certifications, and relevant coursework
Chongqing Technology and Business University
Bachelor's Degree, Statistics
Earned a Bachelor's degree in Statistics from Chongqing Technology and Business University, completed in 2004.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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