David Ford II

I’m a Revenue Operations and Sales Strategy professional with 10+ years of experience driving pipeline growth, improving conversion rates, and building performance systems that help sales teams execute consistently. I’ve delivered measurable results at Indeed and American Express across RevOps, KPI frameworks, Salesforce reporting, and client-facing account development.

At Indeed, I drove a 55% increase in activity growth by redesigning account prioritization and outreach cadences. I scaled budgets managed by 4.5x and improved upsell rate by 2.5x through a consultative account strategy framework built on client growth signals and product adoption data. I also improved close rates from 4.0% to 12.6% by creating a weekly performance tracking system that surfaced leading indicators and sharpened coaching conversations.

Earlier at American Express, I converted outbound prospecting into consistent pipeline by engaging 100+ SMB and mid-market decision-makers monthly, sustaining a top-quartile conversion rate across 3 consecutive performance review cycles. I processed 300+ commercial card credit evaluations with zero compliance flags by building a self-managed documentation workflow that reduced average decision turnaround time by ~20%. I designed a follow-up prioritization system that reduced redundant outreach steps and compressed the follow-up cycle by 2–3 days per account.

As a co-founder, I’m also applying my systems mindset to recruiting. I built a 4-stage recruiting pipeline from scratch to reduce average time-to-shortlist by 3–4 days per active role, and I developed role-specific screening scorecards that improved candidate-to-interview conversion by ~30% within six months. I’ve managed 5+ simultaneous active roles and converted 2 of the first 3 discovery calls into signed agreements using a structured outreach and qualification process.