Open to opportunities

Paige Powers

@paigepowers

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Results-driven marketing professional with 6+ years of experience in strategic planning and data-dri

United States

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What I'm looking for

Seeking a dynamic marketing role in a forward-thinking company that values creativity and data-driven strategies, focusing on brand growth, audience engagement, and team leadership.

As a dedicated marketing professional with over six years of experience, I specialize in driving strategic planning, hands-on execution, and data-driven insights across diverse marketing initiatives. My expertise lies in managing multi-channel campaigns from conceptualization to reporting, delivering measurable results in brand growth, audience engagement, and revenue generation.

In my current role as Marketing & Communications Manager at GAMMA Sports, I achieved a 200% increase in website traffic and contributed to 15% overall company growth during the COVID-19 pandemic. I expanded the ambassador team by 300% and optimized a $1.8M marketing budget, achieving 30% cost savings while surpassing campaign objectives. My leadership in executing various marketing campaigns resulted in an 87% improvement in campaign performance.

Previously, as a Digital Marketing Strategist at The Beaver County Times, I created tailored digital advertising strategies for local businesses, improving campaign ROI and brand visibility. I conducted monthly performance analyses, identifying optimization opportunities that boosted ad spend efficiency and conversion rates. I managed over 20 client accounts, achieving a 95% satisfaction rate and 15% growth in account services.

Experience

Work history, roles, and key accomplishments

Marketing & Communications Manager

GAMMA Sports

Jul 2019 - Oct 2023 (4 years 3 months)

Led marketing initiatives that resulted in a 200% increase in website traffic and contributed to 15% overall company growth. Managed a $1.8M budget, achieving 30% cost savings while optimizing campaign performance. Expanded the ambassador team by 300% and executed large-scale partnerships.

Marketing Strategy Budget Management Campaign Optimization Partnership Development Team Leadership Digital Marketing Performance Analysis Resource Allocation Project Management

Digital Marketing Strategist

The Beaver County Times

Apr 2018 - Jul 2019 (1 year 3 months)

Developed tailored digital advertising strategies for local businesses, improving campaign ROI and brand visibility. Managed over 20 client accounts, achieving a 95% satisfaction rate and driving a 15% growth in account services.

Digital Advertising Client Management Performance Analysis Content Development Campaign Optimization Community Engagement ROI Relationship Building Strategic Planning

Server / Content Creator

Table 9 Gastropub

Oct 2014 - Nov 2016 (2 years 1 month)

Created engaging social media content that doubled the follower base and enhanced brand presence. Provided high-quality service and educated guests on menu offerings, driving customer loyalty and satisfaction.

Content Creation Customer Service Community Engagement Brand Representation Menu Knowledge Communication Skills Relationship Building

Social Media Intern

Choosy Kids

Mar 2016 - Sep 2016 (6 months)

Assisted in creating targeted digital marketing strategies that increased website traffic and social media engagement. Managed social media accounts to ensure brand voice consistency and oversaw paid campaigns that boosted engagement.

Social Media Management Digital Marketing Brand Awareness Content Creation Campaign Management Compliance Paid Advertising Strategy Development Analytics

Education

Degrees, certifications, and relevant coursework

West Virginia University

Master of Science, Integrated Marketing Communications

2016 - 2019

Completed a Master of Science in Integrated Marketing Communications, focusing on strategic marketing practices and communication strategies to effectively engage audiences and drive brand growth.

West Virginia University

Bachelor of Science, Business Administration

2014 - 2016

Earned a Bachelor of Science in Business Administration with an emphasis in Digital Marketing, gaining foundational knowledge in business principles and specialized skills in digital marketing strategies.