Open to opportunities

Alexa Meloro

@alexameloro

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Creative brand strategist and designer with 9 years of experience.

United States

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities within a dynamic team.

I am a strategic brand and creative project manager with over 9 years of experience leading high-impact, cross-channel marketing initiatives from concept through execution. My proven ability to guide creative teams and align brand identity across platforms has empowered teams to deliver measurable results that elevate brand presence and business outcomes.

In my current role as Marketing & Office Manager at AAA Dry Foam Inc., I oversee the development and execution of brand and marketing strategies for a rapidly growing restoration company. I lead digital content creation and campaign planning, enhancing local visibility and customer engagement. My previous experience as Creative Design Lead at Nielsen-Kellerman Company allowed me to direct brand campaigns and packaging redesigns, resulting in significant sales growth and improved brand recognition.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Office Manager

Current

AAA Dry Foam Inc.

Feb 2025 - Present (5 months)

Oversee the development and execution of brand, marketing, and internal operations for a multi-service restoration company undergoing rapid growth. Lead all digital content creation and campaign planning across social media, Google Business, and email platforms, enhancing local visibility and customer engagement.

Brand Strategy Digital Content Creation Campaign Planning Social Media Marketing Email Marketing Process Improvement Lead Generation

Current

Senior Freelance Creative & Brand Designer

Current

Self Employed

Jan 2014 - Present (11 years 6 months)

Deliver full-spectrum brand and marketing strategy for startups, entrepreneurs, and small- to-mid-sized businesses across sectors. Lead branding workshops, audience discovery, and visual identity development to build distinctive, scalable brand systems.

Brand Strategy Marketing Strategy Visual Branding Packaging Design Client Management Adobe Creative Cloud Canva Figma

Creative Design Lead | Lead Graphic Designer

Nielsen-Kellerman Company

Jun 2018 - Feb 2025 (6 years 8 months)

Led brand and creative execution across four national product lines, supporting B2B and DTC growth through data-driven, cross-channel campaigns. Directed concept-to-launch execution for brand campaigns, packaging redesigns, and trade activations, increasing sales pipeline velocity and brand recognition.

Campaign Execution Creative Direction Campaign Management Packaging Design Trade Activations Digital Asset Management Workflow Optimization Content Strategy Adobe Creative Suite

Graphic Designer

Barksdale School Portraits

Jan 2015 - Jan 2018 (3 years)

Led layout and print production for large-scale yearbook and marketing deliverables. Standardized templates to improve speed and consistency across multiple school districts.

Layout Design Print Production Marketing Collateral Graphic Design adobe indesign

Receptionist & Marketing Coordinator

Synergy Integrated Medical Center

Jan 2014 - Jan 2016 (2 years)

Balanced patient services with social media and flyer design to increase clinic visibility. Supported health outreach campaigns and local events to drive new patient acquisition.

Patient Services Social Media Management Marketing Coordination Health Outreach

Education

Degrees, certifications, and relevant coursework

Wilmington University

Bachelor of Science, Media Design – Digital Publishing

Focused on media design with a specialization in digital publishing. Gained expertise in various aspects of digital content creation and dissemination.