Open to opportunities

Tom Williams

@tomwilliams1

Message

I drive SaaS product launches, adoption, and revenue through clear positioning.

Spain

Message

What I'm looking for

I'm looking to lead product marketing and go-to-market work where I can turn complex products into clear value, partner closely with product and revenue teams, and drive customer adoption and growth.

At AirDNA, I own product marketing for data solutions serving short-term rental and real estate professionals, from discovery and positioning through launch and adoption.

I've increased customer conversion rates by 10% through multi-channel feature campaigns and built a resource centre spanning help, community, and education that exceeds 15,000 monthly visits. I also launched a webinar program achieving 25% attendee-to-customer conversion.

I translate market research, competitive insights, customer segments, and product capabilities into value propositions, messaging, sales enablement, and customer education. I work closely with product, sales, and customer-facing teams to improve adoption and revenue outcomes.

Previously, I launched Skyline Cycles, delivered 12+ multi-day cycling events under budget, and built communities across cycling and IT industry events, including a 200+ expert community in Southern Africa.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing Manager

Current

AirDNA

Apr 2021 - Present (5 years 5 months)

Own product marketing for key features and initiatives across the lifecycle, from discovery and positioning through launch and adoption. Increased customer conversion rates by 10% and built a resource centre with 15,000+ monthly visits.

Product Marketing Go To Market Strategy Positioning Messaging Market Research Competitive Analysis Customer Segmentation Campaign Management Webinars Sales Enablement Analytics KPI Tracking

Cycling Operations & Logistics Manager

Skyline Events

Mar 2019 - Apr 2021 (2 years 1 month)

Managed end-to-end event operations for multi-day cycling events, including route planning, logistics, and P&L. Launched a website for bespoke cycling events and built an active cycling community.

Event Management Operations Logistics Budget Management P&L Customer Satisfaction Community Building Project Management

Community and Event Manager

Alliance Media Group

Sep 2017 - Mar 2019 (1 year 6 months)

Built a community of 200+ IT industry experts in a new regional market and delivered the company's first event outside South Africa. Managed event budgets, logistics, and vendor relationships.

Community Management Event Planning Vendor Management Budget Management Stakeholder Engagement Market Expansion