Looking for a job

Fiona Carruthers

@fionacarruthers

Message

Product marketing leader at GSK who scaled a vaccine launch to 6x ROI.

Spain

Message

What I'm looking for

I'm seeking a role with strategic ownership, market-shaping responsibility and cross-functional leadership.

At GSK, I own UK go-to-market for vaccine products, adapting global strategy into local positioning and market plans. I scaled a patient-first launch to 6x ROI after identifying an uptake barrier, and the launch drove approximately 85% engagement and a 64% uplift in confidence.

I also turned a plateauing HCP webinar series into an omnichannel journey, increasing attendance by 50% and year-on-year conversion by 68%. As Vaccines Chief of Staff, I redesigned cross-functional leadership governance around blockers, decisions and trade-offs; the cohort expansion landed on time and above forecast.

Previously, at MSD, I supported HIV product launches and coordinated global-to-local campaigns, including work that improved field-team adoption by 23%. At Blinds Fit, I owned multichannel go-to-market strategy and rebuilt the website, lifting engagement by 28% in its first month. I'm seeking strategic ownership, market-shaping responsibility and cross-functional leadership.

Experience

Work history, roles, and key accomplishments

Current

Brand Manager (Product Marketing / GTM)

Current

GSK

Jun 2023 - Present (3 years 4 months)

Own UK go-to-market for vaccine products, adapting global strategy into local positioning and market plans. Led cross-functional delivery using Agile ways of working, scaling a patient-first launch 6x on ROI and lifting HCP webinar attendance 50%.

Product Marketing Go To Market Strategy Agile Cross functional Leadership AI Powered Reporting Multichannel Campaign Management Budget Management

Marketing Strategist

Blinds Fit

Jan 2023 - Jun 2023 (5 months)

Owned multichannel go-to-market strategy for an SME brand across web, social, content and offline channels. Built a full Segmentation, Targeting & Positioning strategy and rebuilt the company website with a UX- and SEO-first approach.

Segmentation Targeting Positioning SEO UX Google Ads LinkedIn Social Media Performance Analysis

Marketing Associate (HIV)

MSD

Jun 2021 - Jul 2022 (1 year 1 month)

Supported coordination of HIV products through pre-launch and launch, coordinating global-to-local omnichannel campaigns. Developed detail aids and digital assets that drove a 23% uplift in field-team adoption.

Multichannel Campaign Management Agile Campaign Performance Digital Assets Out of Home Advertising

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University

BSc (Hons), Business Management and Marketing

2019 - 2023

Grade: First Class (1st)

BSc (Hons) Business Management and Marketing with First Class honours, including high firsts in Principles of Marketing and Essentials of Business Development.