Open to opportunities

Ana Palou

@anapalou

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Product marketing leader specializing in GTM strategy, positioning, and sales enablement.

Spain

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What I'm looking for

I’m looking for a product marketing role where I can own GTM strategy and lifecycle messaging, partner tightly with Product and Sales, and use data to strengthen customer conversations, adoption, and loyalty growth across international markets.

I’m a Product Marketing Manager with 8+ years in the hospitality-tech sector, focused on GTM strategy, product positioning, and sales enablement. I connect market insights and customer storytelling to drive growth across international markets, working comfortably in fast-paced, remote environments and collaborating cross-functionally to ship and scale.

In my current role, I lead end-to-end GTM and product marketing across B2B and B2C, defining positioning and messaging architecture across the full customer lifecycle. I’ve built sales enablement materials and trained commercial teams, and I’ve optimized messaging through behavioral segmentation—driving +17% repeat bookings through lifecycle optimisation and +40% loyalty programme sign-ups while supporting 35 properties, 6 countries, and 3 brands. Previously, I led the global launch of a loyalty programme from scratch, onboarding 370K+ users and delivering +80% YoY growth of the loyalty segment.

Experience

Work history, roles, and key accomplishments

Current

Product Marketing & Lifecycle Manager

Current

Líbere Hospitality Group

Nov 2020 - Present (5 years 8 months)

Led end-to-end GTM strategy and product marketing across B2B and B2C segments in Europe, defining positioning, messaging, value propositions, and lifecycle channel strategy. Drove new feature GTM execution and sales enablement, supporting 35 properties across 6 countries and 3 brands (+17% repeat bookings, +40% loyalty sign-ups).

GTM Strategy Product Marketing Product Positioning Value Proposition Channel Strategy Lifecycle Strategy Sales Enablement GTM Execution User Segmentation

CRM & Loyalty Coordinator

Bahia Principe Hotels & Resorts

Sep 2017 - Oct 2020 (3 years 1 month)

Led go-to-market strategy and global launch of a loyalty programme across international markets, defining positioning, messaging, and adoption strategy from scratch. Coordinated cross-functional teams and delivered in-person training across resort destinations (370K+ users onboarded; +80% YoY loyalty segment growth).

Go To Market Strategy Product Positioning Messaging Strategy Adoption Strategy Customer Lifecycle Cross functional Coordination In Person Training Onboarding

B2B Project Coordinator

Bahia Principe Hotels & Resorts

Apr 2017 - Aug 2017 (4 months)

Owned GTM strategy for a new B2B platform targeting travel agency partners, defining core messaging and onboarding journeys. Coordinated alignment across Product, CS, Legal, and Sales to support a smooth launch.

GTM Strategy Onboarding Cross functional Coordination