Tom Wilde

At The Solutions on Demand Group and Creo Design, I lead Google Ads and Meta strategy across a multi-client portfolio, taking full ownership from campaign planning through optimisation, reporting and growth recommendations.

For a supplements brand, I've sustained a 4x ROAS target for five years across Google Search, Shopping and Meta. I've also delivered lead-generation campaigns for personal trainers, sensitive pregnancy-yoga campaigns, and paid social for a health-food and healthy-chocolate brand.

I build trusted client relationships through clear performance calls and practical strategy presentations for non-marketing stakeholders. My work includes audience development, creative testing, budget forecasting, GA4 analysis, conversion tracking and AI-supported campaign workflows.

I've also owned paid digital activity for Modish Furnishing and managed digital communications for PATH Scotland. As a runner, hiker, skier and yoga practitioner, I bring genuine familiarity with health and wellness audiences to the campaigns I run.