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Tommy Allen

@tommyallen

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AI marketing expert at ETA CREATE who built reusable prompt frameworks for brand strategy, research, and campaigns.

United States

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At ETA CREATE, I lead brand strategy, copywriting, creative direction, and operations for clients across luxury, lifestyle, and consumer markets. I developed reusable prompt frameworks that turn AI into a repeatable system for research, messaging, ideation, and campaign planning.

At THE MEDIA OPTIMIZERS, I led creative, copy, content strategy, and operations for luxury and high-end brands. I built SOPs and campaign workflows that increased team productivity by 20–30% and improved campaign execution efficiency by 30%.

At IZENE INC. (Gshopper), I led brand strategy and content development for a global consumer brand launch, helping increase engagement by 300%. I pair advanced AI prompting with marketing judgment to protect brand voice and creative quality.

Experience

Work history, roles, and key accomplishments

Current

Founder, CMO, Creative Operations

Current

ETA Create

Jan 2016 - Present (10 years 10 months)

Lead brand strategy, copywriting, creative direction, and operations for a diverse client portfolio across luxury, lifestyle, and consumer markets. Integrate advanced AI prompting into modern marketing workflows to increase speed, depth, and scalability.

Prompt Engineering Brand Strategy Copywriting Creative Direction Operations Project Management

Creative Director, Copy & Operations

The Media Optimizers

Jan 2022 - Dec 2024 (2 years 11 months)

Led creative, copy, content strategy, and operations for luxury and high-end brands, building structured workflows and cross-functional systems. Managed $10M+ marketing budgets and led global campaigns for clients including Tony Robbins, Dean Graziosi, and Gshopper.

Creative Direction Copywriting Content Strategy Operations Budget Management Team Leadership SOP Development Campaign Management

Creative Director, Copy & Brand Strategy

Izene Inc. (Gshopper)

Jan 2019 - Dec 2020 (1 year 11 months)

Led brand strategy, copy, content development, and creative operations for a global consumer brand launch. Built brand voice, premium positioning, and cross-functional processes, achieving engagement rates 3x industry norms.

Brand Strategy Copywriting Content Development Creative Operations Market Research Consumer Insights Team Leadership

Creative Operations Manager & Copywriter

Tacony Corporation (Powr-Flite)

Jan 2015 - Dec 2017 (2 years 11 months)

Directed creative operations, copywriting, content strategy, and market research for B2B marketing initiatives, product catalogs, video scripts, and launches. Partnered with sales, product development, and design to align creative execution with business goals.

Creative Operations Copywriting Content Strategy Market Research B2B Marketing Project Management SOP Development