Open to opportunities

James McKay

@jamesmckay

Message

AI Creative Technologist and producer building on-brand generative ad creative that performs.

United States

Message

What I'm looking for

I’m looking to build and scale on-brand generative video/creative systems with embedded client partnership. I want teams that value prompt + context quality, performance testing, and workflows that hold up under real production deadlines and budgets.

I’m a producer and creative technologist who builds on-brand ad creative with generative AI—and I know how to make it perform. I bring 20 years of brand, broadcast, and campaign work, paired with daily, hands-on prompt engineering across generative image and video models.

I build and run AI video systems that produce brand-consistent creative at scale. I also create testing frameworks that read performance data to find the hooks that work, so the testing-to-deployment cycle moves faster and smarter.

I’m comfortable embedded with enterprise marketing teams, translating brand guidelines into AI workflows that hold up in real production—not demos. I merge context, prompts, and quality checks to keep generative outputs usable under deadline, budget, and platform constraints.

Across studios and agency production, I’ve led performance video strategy for YouTube, social, and programmatic channels, and delivered multi-format brand and executive video end-to-end. I also train distributed teams on emerging AI workflows so they can ship reliably.

Experience

Work history, roles, and key accomplishments

Current

Producer & Creative Director

Current

Creative Context Studio

Jun 2009 - Present (17 years 1 month)

Produces and directs brand campaigns and performance video, building generative AI production systems to create on-brand creative at scale. Develops prompt/context and testing frameworks to identify high-performing hooks and deliver platform-specific creative for YouTube, social, and programmatic channels.

Prompt Engineering Context Engineering OpenAI Flux Runway Remotion ElevenLabs Heygen Whisper Claude ChatGpt A B Testing Performance Video YouTube Social Media Programmatic AI Workflow Automation N8n Brand Guidelines to AI Workflows

Producer

RF Studio53

Aug 2022 - Jun 2025 (2 years 10 months)

Agency producer and primary client contact for Fortune 500 brands, integrating emerging AI tools into creative workflows and designing AI-powered content strategies. Produced multi-format brand and executive video and trained distributed teams on AI workflows for deadline- and budget-safe delivery.

Generative AI Creative Prompt Engineering AI Workflow Design Claude ChatGpt ElevenLabs Heygen Production Management Line Producing Post production Adobe Creative Suite DaVinci Resolve Figma Motion Graphics

Producer & Line Producer

Broadcast & Network Productions

Jan 2015 - Jan 2022 (7 years)

Produced and line-produced broadcast series across major networks, scaling remote production across 50+ cities and managing multi-episode studio crews under tight timelines. Line-produced documentary series for multi-location shoots within compressed schedules and budgets.

Line Producing Production Management Remote Production Broadcast Production Post production After Effects DaVinci Resolve Motion Graphics

Brand Campaign Producer

Adidas/Champs

Jan 2019 - Present (7 years 6 months)

Conceived, produced, and directed a 15-minute branded documentary campaign, from brief through storyboards to final cut. Edited deliverables optimized for broadcast, digital, and social platforms and delivered on time and on budget.