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Holly Grzyb

@hollygrzyb

I build integrated brand campaigns that drive growth across digital, print, social, and experiential channels.

I've shaped brand strategy, visual storytelling, and integrated marketing campaigns for AAA–The Auto Club Group, leading creative across 14 states and every major customer touchpoint.

My campaign direction contributed to a 40% revenue increase for Meemic Insurance, while earlier work at Specmo Enterprises helped drive a 45% increase in sales through stronger brand storytelling and execution.

I've led teams and complex initiatives from concept through launch, built scalable brand systems, and introduced Adobe Firefly and ChatGPT workflows to accelerate creative production.

Experience

Work history, roles, and key accomplishments

AG

Creative Project Design Lead (Creative Manager)

AAA - The Auto Club Group

Feb 2016 - Feb 2026 (10 years)

Led creative strategy, concept development, and art direction for integrated marketing campaigns across 14 states, partnering with marketing and cross-functional teams to deliver on-brand creative solutions. Directed visual execution across digital, social, email, print, video, web, and experiential channels while remaining hands-on in design.

Creative Direction Art Direction Brand Strategy Campaign Development Integrated Marketing Digital Marketing Social Media Email Marketing Print Design Video Web Design Experiential Marketing Adobe Creative Cloud Adobe Firefly ChatGpt Design Systems Project Management Stakeholder Management

Education

Degrees, certifications, and relevant coursework

TD

The Art Institute of California – San Diego

Bachelor of Science, Graphic Design

Grade: 3.9 GPA

Bachelor of Science in Graphic Design with highest honors and a 3.9 GPA.

Tech stack

Software and tools used professionally

Workfront

Canva

ChatGPT

Availability

Looking for a job

Location

United States

Authorized to work in

Portfolio

coroflot.com/hol_bee

Salary expectations

85k+ USD

Job categories

Creative Director Art Director Brand Strategist Marketing Manager Creative Manager Graphic Designer Project Manager Content Strategist Product Marketer Creative Director Brand Creative Director Creative Direction Executive Creative Director Ad Creative Director VP Creative Director Creative Marketing Director Marketing Creative Director

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