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Holly Grzyb

@hollygrzyb

Message

I build integrated brand campaigns that drive growth across digital, print, social, and experiential channels.

United States

Message

I've shaped brand strategy, visual storytelling, and integrated marketing campaigns for AAA–The Auto Club Group, leading creative across 14 states and every major customer touchpoint.

My campaign direction contributed to a 40% revenue increase for Meemic Insurance, while earlier work at Specmo Enterprises helped drive a 45% increase in sales through stronger brand storytelling and execution.

I've led teams and complex initiatives from concept through launch, built scalable brand systems, and introduced Adobe Firefly and ChatGPT workflows to accelerate creative production.

Experience

Work history, roles, and key accomplishments

Creative Project Design Lead

AAA - The Auto Club Group

Feb 2016 - Feb 2026 (10 years)

◦ Led creative strategy and art direction for integrated campaigns across 14 states and digital, social, email, print, video, web, and experiential channels.
◦ Partnered cross-functionally to deliver on-brand creative.
◦ Translated business objectives and brand strategy into compelling work that contributed to a 40% revenue increase for Meemic Insurance.

Creative Direction Art Direction Brand Strategy Campaign Development Integrated Marketing Digital Marketing Social Media Email Marketing Print Design Video Web Design Experiential Marketing Adobe Creative Cloud Adobe Firefly ChatGpt Design Systems Project Management Stakeholder Management

Marketing Manager

City of Taylor

Jul 2015 - Jan 2016 (6 months)

◦ Directed citywide marketing and branding initiatives across digital, print, events, social media,
and community communications.
◦ Collaborated with executive leadership and community stakeholders to develop creative campaigns that increased public awareness and community engagement.
◦ Managed multiple projects simultaneously, ensuring consistent messaging, brand
standards and campaign execution.

Senior Art Director

Specmo Enterprises

Nov 2008 - Jan 2015 (6 years 2 months)

◦ Concepted, art directed, and designed integrated marketing campaigns across digital advertising,
email, trade shows, print & retail marketing.
◦ Developed high-impact visual concepts that contributed to a 45% increase in sales through stronger
brand storytelling & campaign execution.
◦ Reimagined brand creative, promotional materials & campaign assets to improve engagement.

Art Director

Gardner White Furniture

Jan 2006 - Jan 2008 (2 years)

◦ Designed high-volume advertising campaigns across digital, print, and in-store marketing.
◦ Concepted seasonal promotions and visual systems that supported a fast-paced retail calendar.
◦ Managed creative production from concept through final delivery.

Creative Director/Designer

LC Marketing

Feb 2004 - Nov 2005 (1 year 9 months)

◦ Developed brand identities, campaign concepts, and integrated marketing programs from strategy
through launch.
◦ Led creative direction across branding, advertising, digital, and print marketing.
◦ Partnered with clients to create visual solutions that increased brand awareness and market visibility.