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Yuri Rutman

@yurirutman

Creative director and AI-savvy marketing strategist driving growth through copy and digital innovation.

United States
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What I'm looking for

I seek senior roles blending creative direction, AI-driven marketing, and growth strategy at collaborative, innovation-focused teams where I can scale content and drive measurable business results.

I am a creative and results-driven strategist with 10+ years of experience in copywriting, digital marketing, AI-driven growth, and content development. I specialize in crafting compelling narratives and optimizing multi-channel campaigns to boost engagement, conversions, and revenue for global brands.

My work spans advising on AI-powered creative partnerships, integrating tools like ChatGPT, InVideo, RunwayML, and Synthesia to streamline production and scale creative output—delivering measurable improvements such as a 30% increase in video content scalability and a 40% uplift in lead generation.

I have led content, UX, and growth strategy across agencies, studios, and startups—writing investor-grade pitch materials that supported funding rounds, directing distributed film projects, and executing SEO/SEM/PPC campaigns that drove retention and viewership gains. I bring a hands-on, cross-functional approach to storytelling, marketing analytics, and AI-enabled creative systems.

Experience

Work history, roles, and key accomplishments

FI

VP, Content & Growth Strategy

Filmdemand

Sep 2021 - Aug 2024 (2 years 11 months)

Wrote investor-grade pitch materials supporting Seed and Series A raises, led UX content strategy that increased user retention 25%, and managed SEO/SEM/PPC campaigns that drove a 40% increase in lead generation.

CW

VP Strategy

Calibelly / Potbelly Sandwich Works

Apr 2014 - Nov 2016 (2 years 7 months)

Developed business and marketing plans for Potbelly’s Southern California launch, oversaw site selection and broker coordination, and achieved 100% market penetration in targeted regions within 18 months.

Fremantle North America logoFA

Executive Producer & Creative Director

Fremantle North America

Dec 2013 - Mar 2014 (3 months)

Created and produced the docuseries “Cow Chasers,” managing end-to-end production logistics and creative direction on-location in Dragoon, AZ.

Education

Degrees, certifications, and relevant coursework

Northeastern Illinois University logoNU

Northeastern Illinois University

Media Studies

Studied Media Studies with coursework focused on media production, communications, and digital content strategy.

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Yuri Rutman - Creative & AI Growth Consultant - Dopamine.Global | Himalayas