Yuri Rutman
@yurirutman
Creative director and AI-savvy marketing strategist driving growth through copy and digital innovation.
What I'm looking for
I am a creative and results-driven strategist with 10+ years of experience in copywriting, digital marketing, AI-driven growth, and content development. I specialize in crafting compelling narratives and optimizing multi-channel campaigns to boost engagement, conversions, and revenue for global brands.
My work spans advising on AI-powered creative partnerships, integrating tools like ChatGPT, InVideo, RunwayML, and Synthesia to streamline production and scale creative output—delivering measurable improvements such as a 30% increase in video content scalability and a 40% uplift in lead generation.
I have led content, UX, and growth strategy across agencies, studios, and startups—writing investor-grade pitch materials that supported funding rounds, directing distributed film projects, and executing SEO/SEM/PPC campaigns that drove retention and viewership gains. I bring a hands-on, cross-functional approach to storytelling, marketing analytics, and AI-enabled creative systems.
Experience
Work history, roles, and key accomplishments
Creative & AI Growth Consultant
Dopamine.Global
Aug 2024 - Feb 2025 (6 months)
Advised on AI-driven creative growth partnerships and integrated tools like ChatGPT, InVideo, RunwayML and Synthesia to streamline video content creation, boosting creative scalability by 30% and improving audience engagement.
VP, Content & Growth Strategy
Filmdemand
Sep 2021 - Aug 2024 (2 years 11 months)
Wrote investor-grade pitch materials supporting Seed and Series A raises, led UX content strategy that increased user retention 25%, and managed SEO/SEM/PPC campaigns that drove a 40% increase in lead generation.
Writer, Director & Marketing Lead
Shorts.TV / AMC Networks
Jul 2019 - Aug 2021 (2 years 1 month)
Wrote and directed the short film “Trained,” distributed to 33 million homes, and led full-funnel growth campaigns (PPC, SEO, social) that boosted viewership by 30% while overseeing casting and PR strategy.
Copywriter & Content Strategist
Silverback
Jun 2018 - Jul 2019 (1 year 1 month)
Authored whitepapers, investor decks, and UX content for a silver-backed cryptocurrency ICO that raised over $5M and developed content and influencer strategies that increased brand visibility by 50%.
Copywriter & Content Strategist
Hydroactive
Jan 2018 - Jun 2018 (5 months)
Crafted UX copy, video scripts, and social content that improved click-through rates by 20% and managed Meta and Google ad campaigns, optimizing ROI by 35%.
VP Strategy
Moloko Ice Cream
May 2016 - Jan 2018 (1 year 8 months)
Built brand identity and go-to-market plans, secured seed funding and retail distribution (Whole Foods, Erewhon), and grew social media presence by 200% via targeted content and influencer partnerships.
Creative Lead
Crispin Porter Bogusky
Dec 2016 - Oct 2017 (10 months)
Led creative work including global campaigns such as Letgo.com’s campaign, directing strategy and creative execution across channels.
VP Strategy
Calibelly / Potbelly Sandwich Works
Apr 2014 - Nov 2016 (2 years 7 months)
Developed business and marketing plans for Potbelly’s Southern California launch, oversaw site selection and broker coordination, and achieved 100% market penetration in targeted regions within 18 months.
Executive Producer & Creative Director
Fremantle North America
Dec 2013 - Mar 2014 (3 months)
Created and produced the docuseries “Cow Chasers,” managing end-to-end production logistics and creative direction on-location in Dragoon, AZ.
Executive Producer & Creative Director
Spike TV
Jul 2013 - Dec 2013 (5 months)
Produced the “Economic Hitmen” docuseries in collaboration with established producers, overseeing creative direction and production execution.
Education
Degrees, certifications, and relevant coursework
Northeastern Illinois University
Media Studies
Studied Media Studies with coursework focused on media production, communications, and digital content strategy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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