Siri Lackovic

Led Corporate Marketing, Brand, Executive Communications, Customer Marketing, Events, PR, Web, Creative and Integrated Campaigns while repositioning DataStax as an AI-first developer platform. Partnered closely with the CEO and executive leadership team to modernize the company's market position and corporate narrative ahead of its acquisition by IBM.

Owned end-to-end enterprise rebrand by defining category positioning, narrative architecture, and global identity system. Built an integrated brand and communications engine aligned to revenue outcomes, establishing category leadership in ABM and driving measurable gains in pipeline influence, executive thought leadership, and industry recognition.

Architected the brand platform including narrative, voice, visual identity, and global governance system. Establishing Blue Prism as the defining leader in IPA (Intelligent Process Automation), resulting in the acquisition by SS&C. Grounded brand strategy in measurable outcomes, leveraging MQL data, share of voice tracking, and analyst insights to continuously sharpen positioning and identify grow

Owned corporate brand strategy and identity architecture at Adobe — scaling a globally consistent narrative, product taxonomy, and visual system across one of enterprise software's most recognized brands. Led cross-functional teams across leadership, legal, UX, and design; directed agency partnerships and competitive positioning; and launched product identity systems across every customer and empl

Provided design and brand strategy for Adobe's creative products.

Managed brand initiatives at Adobe Systems.

Provided creative direction as a contractor at Adobe Systems.

Founded and led a brand agency.

Managed marketing activities at Cellnet Data Systems.

Bachelor of Business Administration in Marketing from Radford University, completed in 1990.