Open to opportunities

Jacob Gilmore

@jacobgilmore

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Executive marketing and creative leader driving eCommerce and AI-driven growth.

United States

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What I'm looking for

I seek senior leadership roles where I can combine creative direction, eCommerce growth, and AI-driven workflows to scale teams and drive measurable revenue and brand impact.

I am an executive marketing and creative leader with 15+ years of experience at the intersection of eCommerce, brand, and AI innovation. I have led global teams and scaled digital ecosystems for Fortune 500 companies, DTC startups, and agencies.

At BARK I delivered subscription growth, launched the company's first generative AI initiatives, and built a GPT-powered brand bot that halved onboarding and content turnaround time. I direct multi-location creative teams to produce omni-channel content that improves engagement and CAC efficiency.

Previously I acted as Head of Ecommerce at Hertling USA where I served as GM of online revenue channels and migrated the storefront to Shopify to improve site performance and conversion. As Director at BVA Commerce and JackThreads I built and scaled creative service lines, won enterprise clients, managed large teams, and optimized operations and budgets.

I combine hands-on creative and technical skills—Adobe Creative Suite, Figma, digital photography/video, and generative AI tools—with cross-functional leadership, P&L oversight, and GTM execution to drive revenue growth, brand elevation, and operational excellence.

Experience

Work history, roles, and key accomplishments

Creative Director

Bark

Jan 2023 - Dec 2024 (1 year 11 months)

Delivered double-digit subscription growth by sharpening value proposition messaging and optimizing creative across paid, email, and site content; launched generative AI initiatives and a GPT-powered brand bot that cut onboarding/content turnaround time by 50%.

Brand Strategy Generative AI Creative Direction Paid Media Email Marketing

Head of Ecommerce

Hertling USA

Jan 2020 - Dec 2022 (2 years 11 months)

Acted as GM for online revenue channels, migrated storefront to Shopify to improve performance and conversion, and directed paid, email, and organic marketing with management of an international paid media team.

Shopify Paid Media Email Marketing Analytics

Director of Creative Services

BVA Commerce

Jan 2018 - Dec 2020 (2 years 11 months)

Built and scaled a new Shopify+ service line, landed enterprise clients (e.g., CocoaVia), and grew agency revenue through creative services SOWs and post-launch retainers while leading an 8-person design team.

Shopify Creative Services Team Leadership Post Launch Retainers Project Management

Director of Creative Services

JackThreads

Jan 2010 - Dec 2017 (7 years 11 months)

Oversaw brand creative and partnerships including music integrations, directed a 25-person creative and production organization, built two in-house studios, and managed a $1.5M annual budget while improving efficiency and output.