Open to opportunities

Antoinette Williams

@antoinettewilliams

Creative strategist leading end-to-end paid ad and content campaigns, plus email/SMS marketing, using AI-powered workflows.

United States

Message

What I'm looking for

I’m looking for a role where I can own end-to-end paid ad and content strategy, run Klaviyo email/SMS, and use AI-driven workflows to improve speed and performance—while partnering cross-functionally and optimizing with real KPIs.

I turn ideas into content that performs across beauty, wellness, and live events. As a Product Lead, I direct national paid ad campaigns end-to-end—from writing scripts and casting creators to managing shoots through final cut.

I also own email and SMS marketing programs in Klaviyo, building campaigns that drive consistent engagement and conversions alongside paid social. I lead influencer partnerships and UGC programs, then analyze campaign KPIs to refine targeting and creative.

I’m an early adopter of AI-powered content workflows, integrating tools like Sora, Hedra.AI, and ChatGPT to speed up production. I progressed from Marketing Coordinator to Product Lead, and I previously led international and domestic show marketing through partnership outreach—recognized as the youngest leader on the team for my fast adaptability.

Experience

Work history, roles, and key accomplishments

Paid Ads & Email/SMS Lead

Inno Supps

Jul 2023 - Jun 2026 (2 years 11 months)

Led end-to-end national paid ad campaign creative in the wellness space, writing scripts, casting creators, and managing shoots from concept through final cut. Owned email and SMS marketing programs in Klaviyo and helped drive consistent engagement and conversions, while pioneering AI-driven content workflows using Sora, Hedra.AI, and ChatGPT.

Paid Marketing Script Writing Creator Casting Klaviyo SMS Marketing Performance Analytics

Marketing Coordinator

Red Apple Fireworks

Feb 2023 - May 2023 (3 months)

Crafted email, SMS, and blog campaigns using a storytelling lens to strengthen brand communications. Designed digital and print trade show materials, managed social content, and increased online visibility for U.S. events.

Email Marketing SMS Marketing Blog Trade Show Marketing Social Media Content Digital Marketing Content Strategy UGC Community Messaging

Marketing Manager

Fortem International

Jun 2021 - Jun 2022 (1 year)

Advanced from convention caller to Digital Marketing Coordinator and then Marketing Manager within a year, demonstrating rapid adaptability. Led international show marketing campaigns and partnership outreach to boost engagement and audience retention.

Partnership Outreach Digital Marketing Campaign Strategy Marketing Operations