Open to opportunities

Tomás Molina

@tomasmolina

Founder-operator turning immersive tech into measurable growth through enterprise partnerships and interactive experiences.

Colombia

Message

What I'm looking for

I’m open to part-time/contract work in partnerships, growth, or production—remote and aligned with US time zones—helping teams convert immersive experiences into measurable business results.

I’m a Founder-operator with 7+ years selling and shipping immersive technology for global brands. I turn frontier interactive tech into measurable business outcomes—spanning enterprise sales, creative direction, and production leadership.

As Tryhard Studios’ Commercial Director and XR Founder, I built and led a 30+ person studio delivering AAA-quality advergaming and XR experiences. I owned the enterprise sales cycle end-to-end, closing partnerships with KFC, Pepsi, Hisense, Eucerin, and others.

Most recently, I founded a Retail Media 2.0 / advergaming platform that turns brands into playable game experiences (QR → instant browser play → coupon redemption at point of sale). I shaped the commercial model and secured the platform’s first paid brand IP licenses, while validating demand with 50K+ activations and a 15K+ beta waitlist.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Tryhard GO

Jan 2025 - Present (1 year 6 months)

Founded a Retail Media 2.0/advergaming platform that lets brands create playable browser experiences via QR, with coupon redemption at point of sale to drive measurable conversion and first-party data. Designed the commercial model and closed the platform’s first paid brand IP licenses with KFC and Pepsi.

Advergaming Gamification Go To Market Strategy Creative Direction Account Management

Current

XR Founder & Commercial Director

Current

Tryhard Studios

Jan 2018 - Present (8 years 6 months)

Built and led a 30+ person immersive-tech and advergaming studio delivering AAA-quality experiences for global brands across Retail, CPG, Banking, and the public sector. Owned the end-to-end enterprise sales cycle and directed creative and production from concept to launch.