Tobias Pettigrew
@tobiaspettigrew_copywriting
I'm Tobias, a Copywriter and Conversion Rate Optimization (CRO) consultant for SaaS. 10+ years experience.
PortugalWhat I'm looking for
Copywriter and Conversion Optimization for SaaS since 2015.
Experience
Work history, roles, and key accomplishments
Freelance Conversion Copywriter
Self-Employed
Aug 2014 - Present (11 years 9 months)
Wrote landing pages, PPC ad copy, email sequences, and CRO-led website/UX microcopy for SaaS startups and B2B brands, driving 500%+ CTR uplift and reducing CPL from $120 to <$40 on cold acquisition campaigns. Delivered research-to-launch copy work using voice-of-customer and CRO frameworks.
Lead Copywriter & CRO Strategist
Upraw Media
Sep 2021 - Sep 2022 (1 year)
Led copy and CRO efforts for a performance marketing agency serving SaaS clients, delivering landing page programs, PPC ad copy, email sequences, and full-funnel messaging strategy across multiple accounts. Owned iteration with partner research and launch support.
Education
Degrees, certifications, and relevant coursework
CXL Institute
CXL Conversion Optimisation Certification, Conversion Rate Optimization
Completed CXL Conversion Optimisation certification focused on improving conversion rates using CRO frameworks.
CXL Institute
CXL Growth Marketing Certification, Growth Marketing
Completed CXL Growth Marketing training to apply data-driven experimentation and growth-focused messaging.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Salary expectations
Job categories
Skills
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