At Donorbox, I write and optimise landing page and campaign copy across site and product marketing initiatives. My work has increased conversion rates on key pages by almost 12% month-over-month.
I also write product marketing and event emails, which achieved a 68.4% open rate across large orgs. I secure customer testimonials end-to-end, from outreach and interview to final written form.
My thought leadership content has appeared in Forbes Business Development Council, AFP’s Advancing Philanthropy, and NonProfit World Magazine. I also create gated content and event materials, including eBooks, guides, one-pagers, and booklets.
Previously, I worked on B2B copy at Preply and digital campaigns at Saatchi & Saatchi, Publicis Groupe. I helped debut NIVEA Global on TikTok, where the account reached 1M followers within a year, and launched multichannel campaigns for clients across 12 countries.
