Taynah Mazak

Led performance and lead generation strategies to drive revenue growth and channel expansion. Managed digital media operations, vendor relationships, and KPI monitoring to optimize ROI/ROAS.

• Leadership of marketing performance and lead generation strategies focused on revenue growth, channel expansion and customer acquisition.
• Management of digital media operations, publishers, vendors and Insertion Orders (IOs), ensuring traffic quality, compliance and efficient allocation of media investment.
• Monitoring and analysis of acquisition and performance KPIs, including lead flow, con

• Analysis of media performance and campaign optimization using reach, engagement, conversion and other KPIs to support data-driven decision-making.
• Coordination of customized advertising campaigns across online and offline channels for brands within the Despegar Group, with regional exposure across multiple markets.
• Management of multichannel campaigns, ensuring effective execution, integrati

• Management of a portfolio of strategic B2B travel partners, developing commercial strategies to increase conversion, revenue and partner performance.
• Analysis of sales performance, pricing, inventory availability and commercial KPIs to identify growth opportunities and recommend tailored actions.
• Development and maintenance of long-term relationships with strategic accounts through regular b

• Consultative support throughout the entire event and group cycle, ensuring agile issue resolution and high client satisfaction;
• Commercial and operational coordination of accommodation groups and corporate events, acting strategically across all project stages;
• Preparation of technical and operational documentation, including agreements, rooming lists, service orders and • Relationship manag

• Ongoing analysis and monitoring of financial indicators such as revenue, budget and event/group forecasts, supporting performance control and management decisions;
• Consultative client support throughout the event cycle, including technical visits and operational alignment;
• Strategic follow-ups focused on prospecting and sales conversion, strengthening commercial relationships;
• Preparation,

• Cash flow control, currency exchange operations, credit/debit card sales, deposits, invoicing and accounts receivable activities;
• Bilingual guest service in Executive Lounge operations, including check-in, check-out, concierge services, reservations and loyalty program support.

• Analysis of costs, indicators and claims ratios, including customer monitoring and medical production records management;
• Participant acquisition and retention through phone contact and email marketing campaigns;
• Organization of health prevention campaigns, lectures and social initiatives.

Pursuing a postgraduate specialization in Psychoanalysis and Mental Health.

Completed an MBA in Strategic Sales Management.

Completed an MBA in Digital Marketing and Analytics.

Studied Advertising and Propaganda.